Marketing Manager
Description
POSTING NO. | 13925 |
JOB TITLE: | Marketing Manager |
DEPT/DIV: | Office of the Customer |
WORK LOCATION: | 2 Broadway |
FULL/PART-TIME | FULL |
SALARY RANGE: | $85,108 - $106,385 |
DEADLINE: | Until filled |
Please note that this position is only open to MTA employees.
This position is eligible for teleworking, which is currently one day per week. New hires are eligible to apply 30 days after their effective hire date.
Opening:
The Metropolitan Transportation Authority is North America's largest transportation network, serving a population of 15.3 million people across a 5,000-square-mile travel area surrounding New York City, Long Island, southeastern New York State, and Connecticut. The MTA network comprises the nation’s largest bus fleet and more subway and commuter rail cars than all other U.S. transit systems combined. MTA strives to provide a safe and reliable commute, excellent customer service, and rewarding opportunities.
Position Objective:
Supports Senior Marketing Project Managers in planning, organizing, coordinating, managing, and delivering on the execution and implementation of highly visible customer-facing communication programs and campaigns that influence and positively impact MTA customers. From inception to completion, the incumbent is responsible for collaborating with account executives, creative design and content teams, channel managers, and agency partners to ensure all are aligned and productive on projects, objectives, and deliverables that are targeted at improving the agency’s overall brand and public image. Customer communications include campaigns about new program initiatives, station enhancements, operating improvements, and the customer experience, service change information, wayfinding, and safety.
Responsibilities:
- Tracks tasks and activities of account executives, designers, artists, copywriters, print shop personnel, content and channel managers to ensure projects are delivered on time and within budget. Ensures project integrity by working in tandem with agency partners/clients.
- Manages multiple creative initiatives for client programs that may include, but are not limited to, new program initiatives, station enhancements, operating improvements to enhance customer experience, service change information, and wayfinding signage.
- Supports the Senior Marketing Project Managers in ascertaining the availability of necessary resources (copywriters and designers) to implement external and internal communications campaigns to improve customer information and positively impact perception about the agency and its brand. This requires simultaneous management and delivery of multiple, high-quality, multi-channel, mixed-media communication projects and programs.
- Collaborate with clients on preparing detailed creative briefs and project schedules to ensure projects remain on schedule. Utilizes project management software such as BaseCamp to document, track, and manage project progress and status. Ensures all team members use project management tools for accountability, resource management, and the continued delivery of high-quality outputs. Provide real-time status updates/reports to senior management.
- Coordinate with internal departments such as NYCT - including Operations Planning, Subways, Buses, and Paratransit. MTA HQ - including Government & Community Relations, People Department, System Safety, Labor Relations, and other agencies, including LIRR, MNR, and B&T, to review existing customer safety and wayfinding signage to identify worn or damaged signage that needs replacement or to identify where new signage may be required.
- Other duties as assigned.
Required Knowledge/Skills/Abilities:
- Ability to establish timelines and track projects to ensure on-time delivery.
- Excellent interpersonal and customer service skills.
- Excellent organizational and presentation skills.
- Experience with project management software in a customer communications capacity.
- Demonstrated ability to work in a high-profile, high-pressure environment effectively.
- Demonstrated ability to communicate effectively with key internal and/or external stakeholders.
- Knowledge and understanding of the organizational and interdepartmental structures of the MTA.
- Demonstrated ability to complete short- and long-term projects effectively and as efficiently as possible.
- Demonstrated proficiency in Microsoft Office Suite or comparable applications, i.e., Word, Excel, PowerPoint, and Outlook
Required Education and Experience:
- Bachelor’s degree in Marketing, Business Administration, Transportation, Public Policy, or a related field, or an equivalent combination of education and experience from an accredited college may be considered in lieu of a degree.
- Minimum 5 years of related experience.
- Demonstrated supervisory and/or leadership abilities.
The Following is/are preferred:
- At least 3 years in a managerial and/or leadership role.
- Prior experience working in a large, multi-faceted, fast-paced organization or governmental body.
- Familiarity with the MTA’s policies and procedures.
- Familiarity with the MTA’s collective bargaining procedures.
Other Information
May need to work outside of normal work hours (i.e., evenings and weekends)
Travel may be required to other MTA locations or other external sites.
According to the New York State Public Officers Law & the MTA Code of Ethics, all employees who hold a policymaking position must file an Annual Statement of Financial Disclosure (FDS) with the NYS Commission on Ethics and Lobbying in Government (the “Commission”).
Equal Employment Opportunity
MTA and its subsidiary and affiliated agencies are Equal Opportunity Employers, including those concerning veteran status and individuals with disabilities.
The MTA encourages qualified applicants from diverse backgrounds, experiences, and abilities, including military service members, to apply.