Sr Outcomes Reporting Analyst

Job ID 2022-3664

Market Research & Analytics United Kingdom


Description

Position at WebMD

The Senior Reporting Analyst position reports to the Associate Director of Outcomes and Insights. This
role is responsible for creating reports of online education activities targeting Medscape’s physicians
and healthcare professionals, with a specific emphasis on the Global business unit. This position will
need to be able to understand and intake business requests, perform data analysis, and provide the
results in supporter (client) facing reports. The position will also maintain, update and enhance
reporting templates as needed to customize the reporting tools such as Tableau, Excel and PowerPoint.
The role will work in a team-oriented and dynamic environment and will require working closely with
other teams such as Custom Reporting, Data and Analytics, Product Management, Audience
Engagement, and Data Services in order to provide the sales organization with results-oriented data and
performance metrics for our supporters. Various software packages and database and reporting tools,
such as SQL query tool, Tableau, and PowerPoint, will all be utilized in order to collect, mine, and report
on these data.

The ideal candidate will have strong data management, analytical, organization, communication, and
problem solving skills to develop reports and tools - from large data sets and interfaces to internal and
external clients - to analyze programs and products of Medscape Education’s business and provide
business insights to support sales and revenue goals. The candidate must have a proven ability to meet
deadlines, while being proactive and detail oriented.
Responsibilities include the following:

 Create routine supporter-facing metrics reports measuring overall educational activity performance
and follow a set monthly and quarterly reporting schedule to ensure reporting deadlines are met
 Update supporter-facing metrics reports as needed to ensure supporter requirements are being
met
 Take ownership of managing internal ad-hoc reporting and data analytics requests and various
internal process improvement initiatives
 Ability to work independently, multi-tasking and understanding priorities of requests and projects in
a dynamic environment
 Maintain reporting template(s) and customize as needed using reporting tools such as Tableau,
Excel pivot tables, and PowerPoint
 Provide additional insights and customized metrics reports on activity performance and impact to
support sales in generating renewals for the Medscape Education business
 Independently QA reports with existing tools and work with the QA team to ensure all reporting
issues and defects are addressed before delivery of reports
 Recognize when improvements can be made to dashboards and work with Data and Analytics and
Product Management teams to further develop enhancements for the dashboard to improve
reporting functionality and efficiencies
 Ensure messaging and branding is consistent across the global business unit and its products
 Work closely with the sales organization and outcomes and insights management to assist in
determining reporting needs based on supporter requirements

Qualifications:

 Bachelor’s Degree or equivalent experience; BA/BS in marketing or information systems is preferred
 Minimum of 5 years of related work experience in data analysis and/or client reporting is required
 Minimum of 5 years of experience working with Tableau Desktop and Tableau Server
 Advanced Excel skill is required. Must be proficient in Excel and PowerPoint with ability to import
and manipulate data from various data sources, aggregate data by using pivot tables, v-lookup,
charts and graphs
 Must be proactive and detail-oriented
 Strong organization and time management skills is required
 Experience in writing SQL queries and working in a big data environment, such as Vertica, a plus
 Experience with reporting tools and web analytics tools such as Tableau, OBIEE, Cognos, Omniture,
Google Analytics a strong plus
 Ability to manage a high-volume workload in a dynamically changing environment
 Strong analytical skills combined with the ability to communicate with seasoned management
across multiple time zones
 Strong verbal and written communication skills
 Previous experience in a sales support environment with communicating data-driven analysis to
various departments is preferred
 Prior experience with web analytics and reporting of client data, marketing experience a plus
 Creative thinker who can utilize existing resources in a productive and/or innovative way