Program Marketing Manager

Job ID 2024-6477

Marketing Newark, New Jersey


Position at WebMD

Medscape, a division of WebMD, develops and hosts physician portals and related mobile applications that make it easier for physicians and healthcare professionals to access clinical reference sources, stay abreast of the latest clinical information, learn about new treatment options, earn continuing medical education credits and communicate with peers.

WebMD is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, ancestry, color, religion, sex, gender, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law. 

The Program Marketing manager is an integral member of the Medscape program marketing team. This position will create and manage the direct marketing plans to achieve contractual traffic goals for direct-to-HCP programs, such as funded microsites/destinations and other digital products.  The role encompasses the tracking, analysis, reporting and optimization of complex marketing campaigns.  For the successful candidate, this position offers great opportunity and exposure to marketing analysis and related communications while working in an exciting and highly motivated environment.
Role Responsibilities include, but are not limited to: 
  • Create, execute, and optimize direct-to-physician marketing plans to ensure traffic goals are met for promotional online programs 
  • Review and approve all marketing materials, including copy and creative, in development 
  • Ensure best practices are followed 
  • Closely track performance of tactics and progress of programs on a daily basis, adjusting marketing tactics as necessary to meet client objectives and contracted deliverables. 
  • Analyze traffic of all programs and provide strategic analysis of campaigns/creative units 
  • Optimize list targeting and segmentation to improve response rates and overall yield 
  • Interface directly with sales and internal teams on specific program performance 
  • Cross-functionally manage all internal teams, including business intelligence, project management, and production teams, around tracking and reporting of marketing tactics and overall campaign 
  • 3+ years combined experience in any of the following: sales operations, digital marketing related field, i.e. Digital agency, digital analytics, Experience in digital marketing, including email, media, and contextual linking 
  • Bachelor’s degree in Marketing, Communications, Business or a related degree; or an additional 4 years’ experience as listed above 
  • Advanced MS Excel and Access skills 
  • Working knowledge of Adobe SiteCatalyst (Omniture) and 
  • Experience working directly with a sales team, i.e., sales deployment, sales analytics, sales 
  • Advanced communication and writing skills 
  • Advanced analytical skills 
  • Demonstrated ability to work in a fast-paced environment 
  • Responsible, accountable and result-driven 
  • Knowledge of databases/database marketing a plus 
  • Pharmaceutical marketing experience a plus 
  • Consumer Healthcare experience a plus 
Some of the perks we offer: 
  • Flexible work schedules 
  • Full medical, vision, dental benefits 
  • Generous time-off policy and paid holiday schedule 
  • Access to senior management 
  • Robust company-wide and individual-level learning & development programs 
  • Comprehensive 90 day onboarding program 
  • Paid volunteer day 
  • 401K matching 
  • Transit commuter program 
  • Flexible spending accounts 
  • Life & disability coverage 
  • Family building support & parental leave 
  • Casual dress code/jeans every day work environment 
  • Employee discounts