Director, Strategic Accounts

Job ID 2023-5763

Other United States


Position at WebMD

WebMD Ignite is the most recognized and trusted brand of health information and the leading provider of health information services, serving consumers, physicians, healthcare professionals, employers and health plans through our public and private online portals and WebMD the Magazine. The WebMD Health Network includes WebMD, Medscape, MedicineNet, eMedicine, RxList, and Medscape Education. Our consumer portals and mobile health applications provide engaging, relevant and credible health and wellness information, personalized health assessment tools and access to online communities.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. 

Job Summary:

We’re seeking a Director, Strategic Accounts to sell omnichannel marketing solutions to health plan prospects and existing health plan clients. The sales director will have a strong understanding of the sales process and excel at generating leads, building relationships, and driving revenue. The ideal candidate will be a quick learner who has strong negotiating skills and an ability to showcase our offerings in a compelling way.  In addition, meaningful experience with member acquisition and/or retention marketing for health plans is strongly preferred.


  • Prospect and Identify Opportunities: Identify and target potential customers through proactive research and lead generation techniques. Develop a deep understanding of the target market and create a robust pipeline of potential clients.
  • Engage and Qualify Leads: Initiate contact with leads through various channels, including cold calling, email outreach, social media, and networking. Qualify leads based on their needs, budget, and purchasing authority.
  • Build Relationships: Establish and maintain strong relationships with prospects to gain their trust and confidence. Understand their pain points, challenges, and objectives to tailor sales strategies accordingly.
  • Sales Presentations: Conduct compelling and persuasive presentations and product demonstrations to educate potential clients about our products or services, emphasizing their value and benefits.
  • Negotiation and Closing: Skillfully negotiate contract terms and pricing to secure profitable deals. Close sales and consistently meet or exceed sales quotas.
  • Market Insights: Stay up-to-date with industry trends, competitor offerings, and market conditions to adapt sales strategies and maintain a competitive edge.
  • Reporting and Documentation: Maintain accurate records of all sales activities, including lead generation, communications, and sales outcomes.
  • Develop the strategies needed to help clients make informed decisions through a consultative sales approach
  • Utilize Forecasting and business analytical skills to take advantage of opportunities and to expand relationships
  • Build relationships with agency and brand decision makers alike
  • Work closely with internal teams to identify key strategies to maximize impact of clients’ campaigns on the WebMD Health Network
  • Work closely with Sales Planning group to ensure advertising campaigns performance metrics
  • Meeting quarterly and annual sales goals and change sales into revenue


  • Bachelor’s degree or equivalent experience required
  • 3-5 years advertising sales experience
  • Ability to multi-task in a fast-paced environment
  • Ability to be responsible and results driven
  • Solid communication skills
  • Excellent organization and documentation skills (MS Word, Excel, PowerPoint, Salesforce)
  • Experience with within health plan marketing marketing strongly desired, either from the agency side or internal; focus on member acquisition marketing preferred but retention marketing may be relevant
  • Experience in marketing-related creative process
  • Extensive client deal-making experience and a desire to aggressively “hunt” and develop new business
  • Excels in an entrepreneurial sales environment with only moderate supervision.  Can handle the complexities of managing a territory with support teams.
  • Effectively blends the need to be a brand champion, a data expert, and a client consultant in order to maximize territory sales
  • Excellent written and verbal skills, professional demeanor, strong work ethic, and enjoys working on a team

Salary Range: $125,000 - $135,000. On Target Earnings Range of $250,000 - $270,000