Programmatic Campaign Manager
Job ID 2024-6489
Description
WebMD Ignite, a division of WebMD and Internet Brands, is the growth partner for healthcare organizations. We guide people to better health at all stages of their journey, from discovery to recovery. Our combination of leading brands in the industry—including WebMD, Medscape, Krames, PulsePoint, Vitals, The Wellness Network, Mercury Healthcare, and Healthwise—offers comprehensive solutions that engage individuals with timely, relevant messaging that optimizes experiences and outcomes, driving loyalty and lifetime value for our clients. Learn more at WebMDIgnite.com.
The Programmatic Campaign Manager is an integral member of our programmatic advertising team. They focus on executing, managing, and optimizing programmatic campaigns for clients in the healthcare sector. With a deep understanding of media buying strategies and programmatic technologies, this role requires a blend of analytical prowess and creative problem-solving.
Key responsibilities of this position include:
- A Programmatic Campaign Manager at WebMD Ignite is responsible for the implementation, management and analysis of advertiser campaigns, including, trafficking, troubleshooting, reporting and optimization. This role is responsible for the tactical day-to-day management of client campaigns as well as driving the strategic revenue growth for each account. Troubleshooting and resolving site and advertiser technical issues, and working closely with account management and other internal departments to communicate findings is key for this role.
- Execute and run digital advertising campaigns that deliver successful results and metrics/KPIs as determined by our clients - specifically CPA (frontend) and Audience Quality (backend) metric management
- Understand how different 3rd party platforms work together (DCM, DV, DSP, GA/Adobe, Audience Quality platforms) to inform an overall strategy of optimizing towards performance - frontend CPA and backend audience quality
- Maintain and analyze results across programs, campaigns and segments and execute optimizations based on performance-specific data points
- Regularly monitor and QA all live campaigns for proper serving, click through action and conversion events.
- Advanced post-campaign reporting, identifying trends and making recommendations for future investment
- Work with clients, Client Strategy, and Account Management team to set up campaigns for launch (creative trafficking, testing, tag management, ad server campaign setup, etc.) and ongoing communication and consulting to inform planning and client strategy
- Supporting technical and non-technical issues as reported by clients and helping them reach resolution by liaising with internal teams
Qualifications:
- Bachelor's degree required
- 3+ years online healthcare marketing, and/or programmatic experience preferred
- Proficiency in DSPs such as Yahoo DSP, The Trade Desk, and familiarity with technologies like Liveramp.
- Understanding of backend DSP technology and algorithm feeds preferred
- Team player with strong organizational and cross-team relationship skills
- Strong excel and application-based math/formula skills
- Ability to manage and prioritize multiple projects across various teams and team members
- Problem solving and troubleshooting skills - technical
- Strong verbal and written communication skills