Director, Marketing

Job ID 2024-6510

Sales London, London


Position at WebMD

Medscape, a division of WebMD, develops and hosts physician portals and related mobile applications that make it easier for physicians and healthcare professionals to access clinical reference sources, stay abreast of the latest clinical information, learn about new treatment options, earn continuing medical education credits and communicate with peers.

WebMD is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, ancestry, color, religion, sex, gender, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law.

WebMD/Medscape is looking for a qualified Marketing Director, Global Markets to join the Medscape Commercial and Medical Affairs Team. The Marketing Director will focus on leading the global B2B marketing and sales support strategy, along with coordinating marketing activities across our European affiliates. Acting as a player/coach, the Marketing Director will work closely with sales colleagues, manage high level initiatives, and act as a mentor to global marketing colleagues. 
Key Responsibilities: 
  • Lead the development of Medscape marketing plan for global markets 
  • Create marketing campaigns to grow MedAffairs and Commercial business amongst B2B clients 
  • Manage and mentor internal and contract marketers 
  • Strategize with sales leadership on marketing priorities 
  • Work collaboratively with cross-functional stakeholders on marketing or design requests
  • Manage industry partnerships and Medscape Education Global presence at industry events
  • Identify ways to improve or enhance marketing team processes 
Skills and Capabilities:
  • Knowledge of global pharmaceutical or medical education markets, experience in medical affairs a plus 
  • Excellent communicator with strong campaign writing experience 
  • Proactive, with a strong sense of self-direction 
  • Ability to engage key internal stakeholders to achieve objectives 
  • Detail-oriented and deadline-focused 
  • Resourceful with ability to quickly take projects from idea to execution 
  • Strategic and creative thinker, inquisitive and willing to evaluate/change current processes if identified 
  • Comfortable with presenting to internal and external stakeholders 
  • 4-year degree in marketing, business, or related 
  • 10+ years marketing management experience with increasing levels of responsibility · Experience mentoring and/or managing marketers 
  • Experience working closely with sales colleagues to develop marketing strategy · Experience managing team budgets 
  • Ability to manage multiple and competing work priorities, demands, and changes. · Healthcare education marketing experience preferred