SEO Director

Job ID 2020-2211

Editorial New York, New York Atlanta, Georgia


Description

WebMD is the most recognized and trusted brand of health information and the leading provider of health information services, serving consumers, physicians, healthcare professionals, employers and health plans through our public and private online portals and WebMD the Magazine. The WebMD Health Network includes WebMD, Medscape, MedicineNet, eMedicine, RxList, theheart.org and Medscape Education. Our consumer portals and mobile health applications provide engaging, relevant and credible health and wellness information, personalized health assessment tools and access to online communities.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Responsibilities

  • Manage teams responsible for SEO tasks 
  • Oversee day-to-day SEO efforts for WebMD network including WebMD.com and; WebMD’s UK site 
  • Develop and execute a comprehensive SEO strategy with both technical and non-technical opportunities which grow our organic traffic
  • Adept at researching, designing, and analyzing results of SEO A/B tests
  • Prioritize SEO initiatives within the group and help Editorial and Technical teams prioritize within their workflows
  • Ensure consistency for SEO tactics performed across WebMD network of sites
  • Educate internal stakeholders and execution teams of SEO best practices leading to success
  • Maintain overall SEO process 
  • Recruit and train junior team members and make recommendations for team resources
  • Serve as key stakeholder for SEO efforts across other departments including providing product requirements related to SEO, maintaining content best practices, and managing technical review and UAT
  • Collaborate with senior traffic acquisition staff to set direction for daily tasks and process related to all search engine marketing efforts
  • Utilize analytics and data to drive decisions and prioritization


Experience 

  • Bachelors degree or equivalent years of SEO experience
  • 7+ years of experience with SEO as primary function or 10+ years of in a digital marketing role inclusive of SEO
  • 2+ years of management and employee development experience
  • Demonstrated experience leading SEO process for large websites
  • Complete understanding of SEO strategies, search term research, keyword targeting, and technical obstacles that would hinder search engine bot crawling and indexing and SEO editorial best practices ( a differentiator)
  • Highly skilled in developing effective keyword targeting strategy, prioritizing SEO initiatives, and executing on planned SEO tactics: Candidate must be able to provide work samples or case studies of successful execution of SEO tactics and/or other digital marketing initiatives that have led to increases in website traffic
  • Have proven communication and writing excellence, an exceptional attention to detail, the ability to manage multiple assignments and priorities in our dynamic high growth and deadline-driven environment
  • Be able to work independently as well as collaborate as a cross-functional team member
  • Excellent knowledge of optimizing web sites for major search engines; including how HTML, Javascript and site architecture impact search rankings
  • Managed multiple projects simultaneously directly and through team members in a fast paced environment
  • Proficient in Microsoft Office and advanced in Microsoft Word, and Microsoft Excel
  • Knowledgeable in Google Search Console and other such tools like SEO Clarity, Searchmetrics, SimilarWeb, etc.
  • Experience with Omniture/Site Catalyst web metrics a big plus
  • Experience with international or UK specific SEO campaigns preferred
  • Experience optimizing large web sites with content management publishing systems preferred