Associate Director, Commercial Clinical Strategy

Job ID 2021-2568

Strategy New York, New York


Description

Medscape, a division of WebMD, develops and hosts physician portals and related mobile applications that make it easier for physicians and healthcare professionals to access clinical reference sources, stay abreast of the latest clinical information, learn about new treatment options, earn continuing medical education credits and communicate with peers.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

  • Partner with sales team to develop and present comprehensive, value-driven physician/HCP-targeted marketing campaigns for WebMD’s most strategic client-partnerships
  • Provide oversight and hands-on management to strategic deals throughout their life cycle across pre-sale, post-sale execution and measurement, and renewal stages
  • Partner with colleagues on cross-functional teams (e.g. Statistical Services, Business Intelligence) to align marketing strategies and plans, build custom marketing solutions, and implement analytics-driven optimizations to maximize ROI and mitigate risk for WebMD
  • Conduct thorough analyses of campaign performance and strategy to generate actionable intelligence and clearly communicate and present insights to respective clients
  • Develop sound understanding of WebMD’s product portfolio, historical performance according to various therapeutic categories and audience segments, promotional impact measurement methodology, and data capabilities of various analytics partners
  • Leverage learnings and best practices from current business to expand similar capabilities into other parts of the business
  • Tackle complex and ambiguous problems with a strategic and entrepreneurial mindset
  • Create recommendations and action plans for solving problems
  • Travel as needed for important client meetings (10% - 20%)

 Minimum Qualifications:

  • BA/BS degree
  • 7-9+ years relevant experience
  • Outstanding analytical, problem-solving, and critical thinking skills
  • High energy, disciplined self-starter with an entrepreneurial spirit and proven leadership skills
  • Experience with marketing and business metrics and analytics
  • Excellent verbal and written communication skills, with experience presenting to clients, partners, and stakeholders
  • Highly proficient in Microsoft Suite, including Excel and PowerPoint

Preferred Qualifications:

  • Experience in digital healthcare marketing
  • Experience building, interpreting and presenting statistical analyses
  • Familiarity with triggered marketing strategies, e.g. next best engagement campaign structures