Technical Email Strategy Manager

Job ID 2019-1647

Editorial New York, New York Atlanta, Georgia


WebMD is the most recognized and trusted brand of health information and the leading provider of health information services, serving consumers, physicians, healthcare professionals, employers and health plans through our public and private online portals and WebMD the Magazine. The WebMD Health Network includes WebMD, Medscape, MedicineNet, eMedicine, RxList, and Medscape Education. Our consumer portals and mobile health applications provide engaging, relevant and credible health and wellness information, personalized health assessment tools and access to online communities.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.


WebMD is seeking a full-time Senior Technical Manager of Newsletter Production. The Senior Manager will lead the technical production of all editorial and sponsored newsletters as well as any other newsletter-related initiatives and needs. This person will be responsible for all day-to-day operational aspects of Newsletter production and oversee the work of the production coordinator. Oversight/expertise will include newsletter optimization, deep knowledge of newsletter presentation across platforms, and continued monitoring/improvement of newsletter deliverability.

Key Responsibilities:

-Within Audience Growth team, serve as technical SME to support and grow the WebMD newsletter program

-Maintain email deliverability standards and develop process for evaluating newsletter template performance within different ESPs

- Conceptualize technical solutions and execute strategies that meet business requirements defined by marketing managers and team members

-Stay abreast of capabilities of ESPs and newsletter loads across services, browsers, and apps

-Lead template improvements and module placements to optimize for user behavior – both around editorial and ads

-Oversee all day-to-day newsletter production operations

-Ensure error-free deployment schedule across a large body of emails and frequencies
-Collaborate with the Newsletter Programming team on ongoing production, special initiatives, and tests

-Serve as technical lead for the Newsletter Production Team both in terms of development needs for newsletters as well as the newsletter publishing system
-Lead the escalation and troubleshooting of issues related to the functionality or performance of newsletters
-Identify and implement process improvements to create efficiencies for Newsletter Production

-Manage Newsletter production coordinator and continue to help them develop their career

-Working with content, digital marketing, audience engagement, db ops, and other stakeholders, contribute ideas and insights for overall newsletter performance


-6+ years managing newsletter production at scale for a major digital media brand

-Experience driving both editorial and revenue newsletter programs and creating advanced segmentation of audiences

-Proven ability to solve key business problems related to email appearance by email provider/platform

-In-depth experience with Adobe Campaign, Salesforce and other ESPs

-Strong understanding of Internet technical protocols such as HTML, JavaScript, XML, web publishing and databases

-Front and back-end newsletter development skills

-Marketing and web development background

-Ability to use XHTML, CSS and JavaScript to build interactive newsletter opt-in modules within proprietary CMS

-Strong communication skills and proven ability to work well across multi-disciplinary teams

-Extremely conscientious and organized, demonstrated history of error-free deployments

-Ability to collaborate with multiple stakeholders and help execute the company's strategic vision

-Passionate desire to learn and improve as the industry continues to evolve