Sr Product Manager - Marketing Innovation Platforms

Job ID 2020-2514

Product Management United States


Description

WebMD is the most recognized and trusted brand of health information and the leading provider of health information services, serving consumers, physicians, healthcare professionals, employers and health plans through our public and private online portals and WebMD the Magazine. The WebMD Health Network includes WebMD, Medscape, Krames, MedicineNet, eMedicine, RxList, theheart.org and Medscape Education. Our consumer portals and mobile health applications provide engaging, relevant and credible health and wellness information, personalized health assessment tools and access to online communities.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

We are seeking a passionate, strategic and creative Sr Product Manager - Marketing Innovation Platforms who loves challenging problems, driving business growth, and is excited by partnering with sales to accelerate product adoption.  Is that you?  

Responsibilities

The Sr Product Manager - Marketing Innovation Platforms will join a dynamic, cross-functional team focused on building an innovative, integrated product strategy. 

The  Sr Product Manager will be responsible for developing new product lines as well as enhancing existing products for WebMD’s Sales & Marketing organization. This individual will closely track revenue & performance associated with their products, steering necessary product improvements and pricing revisions while interfacing with key stakeholders throughout the process. The Sr Product Manager will also serve as a subject matter expert to the sales team, presenting product capabilities to clients as needed, and addressing external client inquiries.

  • Support the business planning, strategy, forecasting, pricing and positioning of marketing products

  • Provide product and marketplace expertise to support prospective sales by addressing advertiser needs around capabilities, customization requests, and solution configuration

  • Work with UX, Engineering and other Product teams to translate business needs into product solutions

  • Collaborate with external partners to bring new solutions to market

  • Build sales training materials such as positioning, sales tools, and competitive analyses

  • Evaluate sales performance/impact of product solutions to deliver monthly insights, trends and recommendations to management team

  • Adapt product offering quickly and efficiently based on trends, performance and market insights

 

Qualifications

  • 5+ years experience in a product management, commercial marketing or digital ad product role

  • Bachelor’s degree or equivalent years of related experience 

  • Proven success in supporting new revenue streams for a marketing services or media organization

  • Familiarity with price modeling

  • Advanced proficiency with Microsoft Excel and PowerPoint

  • Highly self-motivated, proactive and self-sufficient

  • Ability to manage all phases of a project in collaboration in order to deliver an end-to-end solution

  • Capable of working within a cross-functional org while effectively influencing stakeholders to create scalable solutions

  • Confident and capable of juggling several priorities on a regular basis while working independently, strategically and creatively

  • Strong communication and interpersonal skills with ability to present and articulate solutions to clients as well as internal stakeholders

  • Understanding of the Hospital / Health System marketing ecosystem a plus