Integrated Marketing Director

Job ID 2021-3587

Sales New York, New York


Description

Position at WebMD

WebMD is the most recognized and trusted brand of health information and the leading provider of health information services, serving consumers, physicians, healthcare professionals, employers and health plans through our public and private online portals and WebMD the Magazine. The WebMD Health Network includes WebMD, Medscape, MedicineNet, eMedicine, RxList, theheart.org and Medscape Education. Our consumer portals and mobile health applications provide engaging, relevant and credible health and wellness information, personalized health assessment tools and access to online communities.

WebMD is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, ancestry, color, religion, sex, gender, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law.

We are looking for an individual who can bring an idea to life via creative storytelling and data insights. The candidate will have a strong overall marketing background with the ability to work across teams to develop solutions and coordinate WebMD marketing events and supporting sales materials.

This person will report into the Group VP of Presales and Marketing Solutions

Primary Responsibilities

  • Conceptualize, package and communicate the WebMD brand story via powerful and visually enticing presentations for WebMD consumer sales teams and corporate executives
  • Deliver integrated, revenue generating proposals for the consumer business lines (pharmaceutical, CPG/wellness brands)
  • Play a key role in the regular output and delivery of sales collateral and tools to ensure the WebMD sales team is armed with an arsenal of market-ready materials
  • Work closely in the development of consumer insights and their translations to market facing materials e.g. primary research studies, consumer profile studies, buyer studies, syndicated data analyses
  • Collaborate with cross-functional teams including WebMD’s content studio, marketing solutions, product marketing and marketing sciences to effectively communicate the value of WebMD’s product portfolio
  • Coordinate other sales support and marketing efforts as needed including sales meeting materials, client premiums, trade shows
  • Manage the sales support material library

Skills Required

  • Strong understanding of digital media sales - pharmaceutical and health category experience a plus
  • Strong interpersonal skills required to interface with multiple WebMD stakeholders
  • Excellent at storytelling / communication
  • Strong PowerPoint capabilities required
  • Must be well organized with strong time management skills
  • Ability to manage a high volume of work and juggle multiple priorities in a fast-paced environment
  • Independent and self-motivated
  • Team managerial experience (direct reports)

Education / Experience Required

  • BA in Marketing or Communications or equivalent experience, MBA a plus
  • 8-10 years of sales support / marketing experience, pharmaceutical industry experience a plus

All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, or veteran