Advertising Ops Associate
Job ID 2021-3223
WebMD is the most recognized and trusted brand of health information and the leading provider of health information services, serving consumers, physicians, healthcare professionals, employers and health plans through our public and private online portals and WebMD the Magazine. The WebMD Health Network includes WebMD, Medscape, MedicineNet, eMedicine, RxList, theheart.org and Medscape Education. Our consumer portals and mobile health applications provide engaging, relevant and credible health and wellness information, personalized health assessment tools and access to online communities.
WebMD is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, ancestry, color, religion, sex, gender, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law.
WebMD is seeking an Ad Operations Associate to join an experienced and
established team responsible for managing a large and innovative portfolio of business for a premier, trusted brand. This individual will have the opportunity to learn and contribute to initiatives that utilize all ad formats, such as desktop/mobile/app, contextual and audience driven, and proprietary/native.
Work with sales, sales operations, inventory management and account
managers to implement ad campaigns on WebMD websites, mobile apps,
tablet apps, and video.
Monitor campaigns throughout their lifecycle, following up with clients and vendors on issues as needed.
Optimize campaigns, including reviewing delivery reports and making
suggestions for improved performance.
Utilize reports to troubleshoot technical and delivery issues impacting
campaigns and work with production managers on fixes and leveraging high traffic assets.
Provide reporting information to sales, account management, marketing
programs and clients as needed.
Revise delivery prioritization schema based on relative needs for products and clients.
Recommend changes to improve operational processes and safeguard
advertising, privacy, credibility, and integrity policies.
Excellent Communication Skills: being a primary contact for sales, need to be
able work well with others in a support role. With clients, this includes
projecting a professional and helpful demeanor. Must convey an issue clearly, especially when it comes to describing a problem.
Troubleshooting Skills: need to be able to analyze the components of an ad serving problem and get to its root cause, as well as providing necessary suggestions for resolution.
Ability to Multi-task: specifically, need to know how to shift priorities on an
on-going basis per need, while maintaining focus on client and customer
Initiative: whether in recommending steps for campaign optimization,
notifying a rep or client of a campaign issue or making suggestions to
streamline ad operations, taking initiative to get resolutions and make
improvements will help make the sales process as efficient and productive as possible.
2 years of digital advertising/media operations experience required.
Must have experience working with DFP ad server.