Account Manager, Digital

Job ID 2020-2240

Account Management Parsippany, New Jersey


Description

Frontline Medical Communications, Inc., a division of Medscape, is one of the healthcare industry's largest medical communications companies and a leader in digital, print, and live events. The Company leads in HCP-level targeting and is ranked 1st in combined web and print engagements. With MDedge™, our state-of-the-art integrated web portal, and audited email database, FMC meets the marketing challenges of our clients with superior reach, optimal sponsorship opportunities, and flexible advertising programs. FMC delivers award-winning, indexed, clinical reviews; practice and policy information; and medical news daily from on-site reporting at major medical meetings, many in collaboration with notable societies, medical associations, and opinion leaders. FMC produces live events, digital click-for-credit, and CME in affiliation with Global Academy for Medical Education, LLC and Hemedicus. WebMD is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, ancestry, color, religion, sex, gender, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law.

Standards of the Position:

  • Work in partnership with Sales to understand clients objectives and needs
  • Work cross-functionally with sales and other FMC partners to drive revenue and increase advertiser satisfaction
  • Manage and traffic multi-platform campaigns
  • Optimize campaign performance to meet contractual goals and client objectives
  • In-depth data analysis to develop actionable insights and recommendations for future campaigns
  • Delivery reporting
  • Develop a strong understanding of Frontlines product suite
  • Utilize reports to troubleshoot delivery issues impacting campaigns

 

Qualifications:

  • Bachelor's degree or equivalent years of professional experience.
  • 1 years’ experience in digital advertising and/or reporting, client facing experience a plus
  • Understanding of digital media
  • Proficiency with Excel
  • Experience with Data Analysis a plus
  • Previous work with a CRM is a plus
  • Pharma or HCP focused background is a plus