SEO Manager

Marketing Sliema, Malta


Position at LeoVegas Mobile Gaming Group

Company Information 

LeoVegas is where the lions play...and work! A fun, agile and fast paced environment connecting 1000+ employees with over 60,000 worldwide employees of MGM Resorts International, as our two leading forces come together. We're culture focused, so if you're an innovator, initiator and a team player, give us a roar and join the LeoVegas pride - WINNER of the iGaming Idol 2022 - Employer of the year award! 

Let's create the world's greatest iGaming experience!

LeoVegas’ scale-up culture sets a tone of courage and capacity to act. Employees are encouraged to not only say what they think, but also to do the job that is needed - “to make it happen”. 

LeoVegas does not believe in hierarchical structures, but instead that every individual employee plays an important role in the company. We trust that you thrive in these environments.


Due to our continued growth, we're now looking for a SEO Manager  to join our high performing team.

As the SEO Manager you are primarily responsible for understanding, communicating, and executing all activities related to the organic search strategy in key search engines such as Google. You're responsible for the quality and growth of mainly on-site SEO with improved rankings to drive organic growth resulting in New Depositing Customers (NDCs).

You’ll work closely with the Content teams, Off-page SEO, Product/Marketing, and Acquisition teams to drive the technical and business KPIs towards the company goals by enabling higher search rankings on major search engines. Always following SEO best practices to achieve long term organic growth.

You’ll directly report to the Global Head of SEO and work on several brands part of LeoVegas Group across several product verticals. 

What you will be doing: 

  • Responsible for creating and implementing the SEO strategy for several brands part of LeoVegas Group
  • Monitor the organic performance using tools such as Google Analytics, Google Search Console, SemRush, Screaming frog, Majestic, and Ahrefs.
  • Following-up on rankings/improvements from the changes that are being made and report them back to the Global Head of SEO
  • Work with the Head of SEO, product teams and country managers to improve the search visibility of several brands
  • Responsible for tracking, analysing and reporting performance based on several KPIs and metrics from various sources such as GSC, GA and business data.
  • Keep track of technical improvements that could be made on the brands
  • Work with third party agencies or freelancers when necessary; managing expectations and reporting.
  • Perform keyword research based on our existing LTV and keyword model
  • Maintain a portfolio of targeted LPs/Keywords and create a roadmap strategy for improving the search visibility
  • Based on insights from research on opportunities, acquisition, behaviour and value metrics, you're able to make SEO recommendations in order to improve and grow the targeted landing pages
  • Work with content teams to make sure all content has an SEO focus. Providing guidelines, advice, and templates as necessary to adhere to SEO best practices.
  • Work closely with the Head of SEO on the SEO strategy, tasks, and key projects.
  • Performing ad-hoc SEO tasks as required
  • Staying up to date with the latest industry trends and adapting the strategy accordingly.

Our perfect candidate has:

  • Fluent in English and either Swedish or Danish
  • Minimum 3+ years of experience in an SEO role within the gaming industry.
  • Experience of working both on-page and off-page across all the major search engines.
  • Experience of driving quality traffic via SEO efforts.
  • Experience working with remote content writers/managers to execute SEO strategy.
  • An ability to scale up technical SEO strategies and in-depth understanding of search engine behavior
  • Pro-active to spot opportunities and raise issues
  • Exceptional communication skills, motivated and the ability to work independently
  • Great leadership skills and will later on have the opportunity to build a solid SEO team.

Our Culture

As our company working language is English so we'd like to see your CV in English please

At LeoVegas Mobile Gaming Group we firmly believe that our diversity is what makes us unique and that everyone and anyone is welcome to enjoy the ride - regardless of age, gender, disability, race, national or ethnic origin, religion, language, martial or civil partnership status, political beliefs and sexual  orientation. 

We are highly committed to uphold a high level of diversity and inclusion throughout our entire group. Being a global company with a widely diverse customer base makes it essential for our workforce to be a reflection of this. 

By doing so, we believe we will achieve the best possible customer experience and create better value to our shareholders by doing so. 

Hybrid Working

At LeoVegas we have introduced a hybrid working environment that enables our employees to come together and collaborate in person, whilst offering ongoing flexibility to work from home. We all work from the office two days per week, and three days at home. 

Compensation & Benefits

  • Competitive salary based on your experience.
  • Well-being allowance to support your active lifestyle.
  • Private health insurance to keep our Team Leo healthy and happy.
  • Personal development plan to help you reach your goals and ambitions.
  • Monthly lunch allowance to feed our hungry lions (sorry diets! We're feeders).
  • Employee assistance program to help and guide you in challenging moments.
  • Roaring discounts all over Malta island for you to explore.
  • Team activities and events to have some well deserved break and a bit of fun!
  • If you are not based in Malta we will also provide you with a relocation package, which includes 3-weeks accommodation and flight.