CRM Cross-Sell Executive
Description
ABOUT THE ROLE
At LeoVegas Gaming Group, we're looking for a CRM Cross-Sell Executive to play a pivotal role in our dynamic team. Leveraging a data-driven approach, you'll have end-to-end responsibility for crafting and executing multi-channel CRM campaigns designed to enhance player loyalty and maximize lifetime value. Your focus will be on delivering comprehensive campaigns from concept to completion, underpinned by robust data analytics and innovative content strategies
YOU WILL BE RESPONSIBLE FOR:
● End-to-End Campaign Management: Own the full lifecycle of CRM campaigns, from initial planning and bonus creation to content generation, execution, and analysis.
● Data-Driven Strategy: Utilize advanced data analytics and segmentation to inform campaign strategies, ensuring personalized and relevant player communication.
● Campaign Optimization: Continuously monitor and refine campaigns and customer journeys to improve the user experience, drive retention, and maximize profitability.
● Experimentation and Learning: Implement testable hypotheses within campaigns to evaluate different strategies, learning from outcomes to inform future initiatives.
● Cross-Functional Collaboration: Work closely with various teams, including creative and analytics, to ensure cohesive campaign execution and goal alignment.
● Compliance and Quality Assurance: Ensure all campaigns comply with regulatory standards and deliver a flawless customer experience.
● Industry Awareness: Stay informed about industry trends, competitor activities, and regulatory changes to keep our CRM strategies competitive and compliant
OUR SUCCESSFUL CANDIDATE WILL HAVE THE FOLLOWING:
ESSENTIAL SKILLS
● Data- Driven and Analytic Approach
● End to End Campaign Management
● Content Creation
● Team collaboration
● Understanding of Compliance and Quality Assurance
NICE TO HAVES
● Experience in Gaming Industry
● Advanced data analytics skills
● Multi-channel marketing experience
● Understanding of Sportsbook Operations
WHO WE ARE
At the core of LeoVegas Group is Team Leo. Our culture is our foundation and is what enables us to innovate, build, and lead as we trailblaze our way through the igaming industry. We’re a team of over 1400 innovators, initiators, and groundbreakers working in a fast-paced and agile environment across 11 offices worldwide.
BENEFITS
● Hybrid work policy
● 4 weeks of Workation (T&C apply)
● Well-being allowance to support your active lifestyle
● Private health insurance
● Discounts across a range of retailers, gyms, bars & restaurants
● We offer an employee assistance program that can provide help and guidance during challenging moments.
● For non-Malta residents, we offer a relocation package with 3 weeks of accommodation and flights.
JOIN US!
In our pride, we empower our teammates to find their roar and run with their wildest ideas. We don’t wait for things to happen; we pounce and make it happen!
Would you be a good fit for the Leo Pride - give us a roar!
**As our company working language is English, we’d like to see your CV in English, please**