Marketing Manager - UK
Description
LeoVegas Group is a premier GameTech company and is at the forefront of using state-of-the-art technology for mobile gaming. LeoVegas’ purpose is “Creating the World’s Greatest iGaming Experience”. LeoVegas is Sweden’s premier GameTech company and is at the forefront of using state-of-the-art technology for mobile gaming.
A large part of this success can be credited to an extreme product and technology focus coupled with effective and data-driven marketing.
LeoVegas offers casino, live casino and sports betting. We operate globally with brands including LeoVegas & Expekt, as well as several UK facing brands such as Pink Casino & Bet UK.
In your role as Marketing Manager you will be primarily responsible for driving the overall player acquisition strategy and supporting budget for 5 UK-facing casino and sports betting brands.
Role Responsibilities
- Develop and implement performance marketing strategy for the UK market across multiple marketing channels in line with wider business objectives
- Own target KPIs for the market overall as well as for each brand individually operating within the UK market (LeoVegas, Bet UK, 21.co.uk, Pink Casino and Slot Boss)
- Strong focus on P&L, profitability/ROI, managing budgets and hitting growth targets for all UK-facing brands (LeoVegas, Bet UK, 21.co.uk, Pink Casino and Slot Boss)
- Plan and execute multi-channel marketing campaigns for the UK market
- Work closely with internal and external teams and stakeholders (including but not limited to CS, CRM, product, ops and design) to deliver the best possible customer experience
- Maintain in-depth knowledge on the market including keeping tabs on the competition and the regulatory developments
- Translate marketing propositions into marketing campaigns that deliver sustainable revenue
Required Experience
- At least 4 years performance marketing experience
- Betting and gaming experience essential (either from operator, affiliate or supplier to sector)
- Deep experience of performance marketing (PPC/social/direct response) highly desirable
- Comfortable working in a fast-paced multi-national matrix organisation
Skills and attributes
- Growth mindset
- Track record of running successful campaigns for a challenger brand
- People-centric focus with experience of building and leading high-performing teams
- Ability to influence senior management and drive change
Location
Remote working considered with travel to UK, Malta and Swedish offices required on a periodic basis.
Compensation & Benefits:
- 28 days holiday a year, plus (8) public and bank holidays in England
- Pension contributions up to 6% employee, 6% employer
- Access to development opportunities in a unique working environment, including professional coaching with Authentic and an Employee Assistance Program
- An abundance of drinks and snacks (we’re feeders, sorry diets!)
- Work from anywhere of your choice for 1 month per year
- Overseas incentives. This year, we’re all going to Malta for our ‘Summer Summit’
- Learning and Development budgets for each team
- Social budgets for your team
- Company organised team social nights
There’s more! Upon successful completion of your probation:
- Bupa Private Health Insurance
- A mobile phone of your choice, which can be used for both business and personal use
- Cycle to work scheme
- £250 a year Health and Wellbeing allowance
Additional information:
At LeoVegas Mobile Gaming Group we firmly believe that our diversity is what makes us unique and that everyone and anyone is welcome to enjoy the ride - regardless of age, gender, disability, race, national or ethnic origin, religion, language, marital or civil partnership status, political beliefs and sexual orientation.
We are highly committed to uphold a high level of diversity and inclusion throughout our entire group. Being a global company with a widely diverse customer base makes it essential for our workforce to be a reflection of this.
By doing so, we believe we will achieve the best possible customer experience and create better value to our shareholders by doing so.