Marketing Manager - UK

Marketing Newcastle upon Tyne, Tyne and Wear


Description

Position at LeoVegas UK

LeoVegas Group is a premier GameTech company and is at the forefront of using state-of-the-art technology for mobile gaming. LeoVegas’ purpose is “Creating the World’s Greatest iGaming Experience”. LeoVegas is Sweden’s premier GameTech company and is at the forefront of using state-of-the-art technology for mobile gaming.

A large part of this success can be credited to an extreme product and technology focus coupled with effective and data-driven marketing. 

LeoVegas offers casino, live casino and sports betting. We operate globally with brands including LeoVegas & Expekt, as well as several UK facing brands such as Pink Casino & Bet UK.

In your role as Marketing Manager you will be primarily responsible for driving the overall player acquisition strategy and supporting budget for 5 UK-facing casino and sports betting brands.

Role Responsibilities

  • Develop and implement performance marketing strategy for the UK market across multiple marketing channels in line with wider business objectives
  • Own target KPIs for the market overall as well as for each brand individually operating within the UK market (LeoVegas, Bet UK, 21.co.uk, Pink Casino and Slot Boss)
  • Strong focus on P&L, profitability/ROI, managing budgets and hitting growth targets for all UK-facing brands (LeoVegas, Bet UK, 21.co.uk, Pink Casino and Slot Boss)
  • Plan and execute multi-channel marketing campaigns for the UK market
  • Work closely with internal and external teams and stakeholders (including but not limited to CS, CRM, product, ops and design) to deliver the best possible customer experience
  • Maintain in-depth knowledge on the market including keeping tabs on the competition and the regulatory developments
  • Translate marketing propositions into marketing campaigns that deliver sustainable revenue

Required Experience

  • At least 4 years performance marketing experience
  • Betting and gaming experience essential (either from operator, affiliate or supplier to sector)
  • Deep experience of performance marketing (PPC/social/direct response) highly desirable
  • Comfortable working in a fast-paced multi-national matrix organisation

Skills and attributes

  • Growth mindset
  • Track record of running successful campaigns for a challenger brand
  • People-centric focus with experience of building and leading high-performing teams
  • Ability to influence senior management and drive change

Location

Remote working considered with travel to UK, Malta and Swedish offices required on a periodic basis.

Compensation & Benefits:

  • 28 days holiday a year, plus (8) public and bank holidays in England
  • Pension contributions up to 6% employee, 6% employer
  • Access to development opportunities in a unique working environment, including professional coaching with Authentic and an Employee Assistance Program
  • An abundance of drinks and snacks (we’re feeders, sorry diets!)
  • Work from anywhere of your choice for 1 month per year
  • Overseas incentives. This year, we’re all going to Malta for our ‘Summer Summit’
  • Learning and Development budgets for each team
  • Social budgets for your team
  • Company organised team social nights 

There’s more! Upon successful completion of your probation:

  • Bupa Private Health Insurance
  • A mobile phone of your choice, which can be used for both business and personal use
  • Cycle to work scheme
  • £250 a year Health and Wellbeing allowance

Additional information:

At LeoVegas Mobile Gaming Group we firmly believe that our diversity is what makes us unique and that everyone and anyone is welcome to enjoy the ride -  regardless of age, gender, disability, race, national or ethnic origin, religion, language, marital or civil partnership status, political beliefs and sexual orientation. 

We are highly committed to uphold a high level of diversity and inclusion throughout our entire group. Being a global company with a widely diverse customer base makes it essential for our workforce to be a reflection of this.

By doing so, we believe we will achieve the best possible customer experience and create better value to our shareholders by doing so.