Marketing Manager - Germany

Marketing Sliema, Malta


Position at LeoVegas Mobile Gaming Group

LeoVegas’ passion is “King of Casino”. LeoVegas is Sweden’s premier GameTech company and is at the forefront of using state-of-the-art technology for mobile gaming.

A large part of this success can be credited to an extreme product and technology focus coupled with effective and data-driven marketing. Technology development is conducted in Sweden, while operations are based in Malta.

LeoVegas offers casino, live casino and sports betting. We operate global and scalable brands including LeoVegas & Royal Panda, as well as several UK facing brands such as Pink Casino & Bet UK.

The company’s shares are listed on Nasdaq Stockholm. For more information, please visit

What you will be doing:

  • Assist the German Markets Country Manager in the daily operations.

  • Strong focus on P&L, profitability/ROI, managing budgets and hitting growth targets for multiple brands.

  • Support, develop and implement marketing strategy for the market, including online, offline, digital, traditional, audio, affiliation, ambassadors, events, and other marketing channels.

  • Campaign planning. Take lead on planning and execution of some campaigns and support in others.     

  • Work closely with teams such as Marketing, Customer Service, CRM, Product and Operations teams to deliver the best possible customer experience.

  • Coordinate marketing activities with external agencies, suppliers, partners, and vendors.

  • Prepare informative campaign material and reporting of campaign performance.

  • Assist in production of campaign assets with internal design team and external agency.

  • Assist Country Manager in media planning.

  • Competitor analysis and benchmarking.

  • Review and approve marketing material.

  • Coordinate with all teams across the business to champion the needs and priorities of the German speaking market and brands on an ongoing basis to ensure efficiency and ROI.

  • Report on and own the KPIs for the market overall as well as for each brand individually operating within the German speaking markets.

  • Ensure all current and future legislation is observed in relation to operations & marketing communication’s.

  • With support of the business intelligence team, follow-up and analyse marketing activities to make sure it is all in line with budgets and targets, ensuring clear reporting and action plans to counter any failing results.

  • Maintain in-depth knowledge on the market including keeping tabs on the competition and the regulatory developments.

  • Manage and lead Market specific projects

Who we are looking for: 
Someone with...
  • Native German and fluent English

  • Minimum 1-3 years experience in Marketing or a similar position; preferably within iGaming (but not a must)

  • Very good analytical skills

  • Highly self-driven and able to work under pressure if needed

  • Good project management skills

  • Good understanding of relevant numbers/KPIs for all marketing channels

  • Structure the work alone on a daily base

  • Used to work with company goals in a highly performance driven environment

Our Culture:
At LeoVegas Mobile Gaming Group we firmly believe that our diversity is what makes us unique and that everyone and anyone is welcome to enjoy the ride - regardless of age, gender, disability, race, national or ethnic origin, religion, language, marital or civil partnership status, political beliefs and sexual orientation.
We are highly committed to uphold a high level of diversity and inclusion throughout our entire group. Being a global company with a widely diverse customer base makes it essential for our workforce to be a reflection of this.
By doing so, we believe we will achieve the best possible customer experience and create better value to our shareholders by doing so.

Working Hours:
Office hours from 9:00 to 18:00. We have a hybrid working policy, with an opportunity to work several days from home.

What we offer:
  • Competitive salary
  • Well-being allowance to support your active lifestyle.
  • Private health insurance to keep our Team Leo healthy and happy.
  • Personal development plan to help you reach your goals and ambitions.
  • Monthly lunch allowance to feed our hungry lions (sorry diets! We're feeders).
  • Employee assistance program to help and guide you in challenging moments.
  • Roaring discounts all over Malta island for you to explore.
  • Team activities and events to have some well deserved break and a bit of fun!
  • If you are not based in Malta we will also provide you with a relocation package, which includes 3-week accommodation and flight.

And much more!