Marketing Manager - Germany

Marketing Sliema, Malta


Position at LeoVegas Mobile Gaming Group

LeoVegas is where the lions play…and work! A fun, agile and fast paced environment connecting 1000+ LeoVegas employees with over 60,000 worldwide employees of MGM Resorts International, as our two leading forces come together. We’re culture focused, so if you’re an innovator, initiator and a team player, give us a roar and join the LeoVegas pride - WINNER of the iGaming Idol 2022 - Employer of the year award!

Let’s create the world's greatest iGaming experience!

LeoVegas’ scale-up culture sets a tone of courage and capacity to act. Employees are encouraged to not only say what they think, but also to do the job that is needed - “to make it happen”. 

LeoVegas does not believe in hierarchical structures, but instead that every individual employee plays an important role in the company. We trust that you thrive in these environments.

Due to our continued growth, we’re now looking for a Marketing Manager - Germany, to join our high performing team.

This role can be based in Malta, UK, or remote in Germany.

What you can expect from this role:

  • Assist the German Markets Country Manager in the daily operations
  • Strong focus on P&L, profitability/ROI, managing budgets and hitting growth targets for multiple brands.
  • Support, develop and implement marketing strategy for the market, including online, offline, digital, traditional, audio, affiliation, ambassadors, events, and other marketing channels.
  • Campaign planning. Take lead on planning and execution of some campaigns and support in others.     
  • Work closely with teams such as Marketing, Customer Service, CRM, Product and Operations teams to deliver the best possible customer experience.
  • Coordinate marketing activities with external agencies, suppliers, partners, and vendors.
  • Prepare informative campaign material and reporting of campaign performance.
  • Assist in production of campaign assets with internal design team and external agency.
  • Assist Country Manager in media planning.
  • Competitor analysis and benchmarking.
  • Review and approve marketing material.
  • Coordinate with all teams across the business to champion the needs and priorities of the German speaking market and brands on an ongoing basis to ensure efficiency and ROI.
  • Report on and own the KPIs for the market overall as well as for each brand individually operating within the German speaking markets.
  • Ensure all current and future legislation is observed in relation to operations & marketing communication’s.
  • With support of the business intelligence team, follow-up and analyse marketing activities to make sure it is all in line with budgets and targets, ensuring clear reporting and action plans to counter any failing results.
  • Maintain in-depth knowledge on the market including keeping tabs on the competition and the regulatory developments.
  • Manage and lead Market specific projects

Your areas of knowledge and experience: 

  • Native German and fluent English
  • Fully remote/working from home
  • Minimum 1-3 years experience in Marketing or a similar position; preferably within iGaming (but not a must)
  • Very good analytical skills
  • Highly self-driven and able to work under pressure if needed
  • Good project management skills
  • Good understanding of relevant numbers/KPIs for all marketing channels
  • Structure the work alone on a daily base
  • Used to work with company goals in a highly performance driven environment

Our Culture:

At LeoVegas Mobile Gaming Group we firmly believe that our diversity is what makes us unique and that everyone and anyone is welcome to enjoy the ride -  regardless of age, gender, disability, race, national or ethnic origin, religion, language, marital or civil partnership status, political beliefs and sexual orientation. 

We are highly committed to uphold a high level of diversity and inclusion throughout our entire group. Being a global company with a widely diverse customer base makes it essential for our workforce to be a reflection of this.

By doing so, we believe we will achieve the best possible customer experience and create better value to our shareholders by doing so.