Global Head of Digital Marketing for Global Commercial Organization (GCO)

Design and Marketing Lausanne, Switzerland


Description

Position at Logitech

The role:

Logitech seeks a dynamic GCO Global Head of Digital Marketing across all Logitech categories including Personal Workspace, Gaming and Streamers & Creators. This role will report into GCO Global Head of Marketing, and be responsible for developing our integrated digital marketing strategy.  

 

Your Contribution: 

Be Yourself. Be Open. Stay Hungry and Humble. Collaborate. Challenge. Decide and just Do. These are the behaviors you’ll need for success at Logitech. In this role you will:

  • Drive the long term strategy for all digital marketing initiatives and plans for all categories at Logitech through the complete consumer journey with the following priorities: 

    • Leadership of global digital strategy for the categories and cross-category initiatives with recommendations in investment, media strategies & KPIs. 

    • Collaborate closely with all global category leaders to understand key business strategies and priorities for the categories globally.

    • Provide strategic guidance and best practices /insights to Regions.

    • Standardize attribution model, reporting/measurement to consolidate results, analysis, and learnings to share best practices and drive share & re-apply across all regions and report to senior management.  

    • Play an instrumental role in agency selection and define the agency roaster model for the organization based on the sufficiency/efficiency objective.

  • Identify new innovations in the digital landscape to lead pilot programs /campaigns to test and qualify new media types and formats, finding ways to more effectively engage consumers and deliver against brand communication and business objectives.

  • Drive Cross-Functional Integration Across Global Commercial Organization:

    • GTM: Partner closely with the Etail Team, DTX Team, and Amazon Team to ensure seamless integration of media into overall integrated digital marketing plans, forming cohesive strategies.

    • Communications: Partner closely with Global Communications for consolidated paid, earned, and owned media.

    • Business Groups (BGs) and Global Digital Marketing: Share and gather learnings and best practices, providing insight and a voice for the region, helping with the development of any global programs or opportunities that may be leveraged in the region.

 

Key Qualifications:

To be considered, you must bring the following core skills and behaviors:

  •  Strong digital and integrated marketing (think paid, owned, earned) know-how with a good blend of people, business, and operations experience.

  • Collaborative, high-energy, and results-oriented leader with the ability to counsel, influence, and collaborate with others.

  • Capacity to think strategically AND to master execution; ability to translate learnings and insights into strategic guidance.

  • Agency management experience.

Further required qualifications and skills:

  • 12+ years in Online / Digital Marketing with several years in SEM, paid social, and affiliate /partner marketing (in-house and agency mix preferred).

  • Proven track record implementing integrated digital marketing campaigns providing guidance and consolidating results for learnings and future optimizations within a global organization.

  • Extensive background and hands-on experience in media planning including concept, creative, execution, and performance analysis, with knowledge of ad products, latest trends, and best practices.

  • Competent use of paid media and analytics tools incl: Adwords, DoubleClick services (DCM/DBM) or other relevant DSPs, Google and Adobe Analytics, etc.

  • Ability to provide counsel and strategic direction to business leaders, act as a strategic partner that energizes and educates teams.

  • Strong understanding of customer acquisition, re-engagement, and retention strategies.

  • Strong attention to detail with effective communication, analytical, interpersonal, and organizational skills.

  • Able to independently structure and manage workflow and priorities.

  • Fluent in English (written & spoken); other languages a bonus.

  • Degree in Marketing or Business Administration.

 

Logitech is the sweet spot for people who are passionate about products, making a mark, and having fun doing it. As a company, we’re small and flexible enough for every person to take initiative and make things happen. But we’re big enough in our portfolio, and reach, for those actions to have a global impact. That’s a pretty sweet spot to be in and we’re always striving to keep it that way.

All qualified applicants will receive consideration for employment without regard to race, sex, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability.”

If you require an accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us at +1 (510)713- 4866 for assistance

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