Marketing Activation Analyst

Global Marketing Cork, Ireland


Position at Logitech

Marketing Activation Analyst

The Role:

Logitech is looking for a bright & well-rounded Marketing Activation Analyst to support Logitech's operation teams with the execution of marketing campaigns, by helping in the definition and creation of a target audience, made by segmenting available data inside Logitech's Customer Data Platform. 

Your Contribution:

Be Yourself. Be Open. Stay Hungry and Humble. Collaborate. Challenge. Decide and just Do. These are the behaviors you’ll need for success at Logitech. In this role you will be in charge of: 


  • Shape Logitech’s customer experience by playing a central role within our marketing and customer experience teams through customer segmentation  

  • Creation and maintenance of a naming convention and taxonomy for segments

  • Definition and documentation of guidelines for building audiences

  • Ensuring a basic, common understanding of existing data model set in the CDP for all stakeholders

  • Implement a shared way of working and rules of engagement for other teams to interface with the platform and obtain support

  • Troubleshooting segmentation and activation issues directly or via vendor support

  • Own the process of segment creation and activation to delivery platforms

  • Keep the activated audience data organized, up to date and shared for the required time for each campaign

  • Monitor existing data flows, both inbound and outbound, to ensure data is ingested properly and sent for delivery accordingly

  • Setup and configuration of standard activation channels

  • Perform enhancements and tweaks to existing segments composition where required

  • Analyze platform insights and reports on existing data


  • Bachelor's degree from a leading university  

  • Minimum 3 years of experience working on Customer Data Platforms within a business function  

  • Experience with Salesforce marketing technologies

  • Experience in BI solutions such as Tableau

  • Experience in digital marketing

  • Experience with data management solutions or databases and their capabilities

  • Understanding of Salesforce Core and its key concepts

  • Understanding of marketing automation and journey orchestration concepts

  • Understanding of core SQL concepts

  • Understanding of paid media ecosystem concepts

  • Understanding of personalization and CRO concepts

Across Logitech we empower collaboration and foster play. We help teams collaborate/learn from anywhere, without compromising on productivity or continuity so it should be no surprise that most of our jobs are open to work from home from most locations. Our hybrid work model allows some employees to work remotely while others work on-premises. Within this structure, you may have teams or departments split between working remotely and working in-house.  
Logitech is an amazing place to work because it is full of authentic people who are inclusive by nature as well as by design. Being a global company, we value our diversity and celebrate all our differences. Don’t meet every single requirement? Not a problem. If you feel you are the right candidate for the opportunity, we strongly recommend that you apply. We want to meet you! 
We offer comprehensive and competitive benefits packages and working environments that are designed to be flexible and help you to care for yourself and your loved ones, now and in the future. We believe that good health means more than getting medical care when you need it. Logitech supports a culture that encourages individuals to achieve good physical, financial, emotional, intellectual and social wellbeing so we all can create, achieve and enjoy more and support our families. We can’t wait to tell you more about them being that there are too many to list here and they vary based on location.

“All qualified applicants will receive consideration for employment without regard to race, sex, age, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability.”

If you require an accommodation to complete any part of the application  process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us at 510-713- 4866 for assistance.