Online Customer Marketing Manager

Sales Manila, Philippines


The Role:

The Online Customer Marketing Specialist will have the country responsibility to develop & grow our E-tail business with the primary focus to improve, innovate and deliver the best-in-class Brand & Online customer experience, which leads to consumers purchasing our products at Logitech Official Stores (i.e. Lazada / Shopee). This role reports to the Country Retail Manager.

The key responsibilities include;

  • Define and lead the Country Online marketing strategy, building calendar of priorities and activities
  • Drive creativity & innovation for our brands through Online campaign executions
  • Lead the Online Marketing program & promotion execution
  • Provide assistance in the analysis of data from key campaigns to then create, share & grow best practice scenarios
  • Build Logitech’s brand & mindshare with both eCommerce Partner and Consumers in terms of product content, information and execution online
  • Lead the best-in-class product launches and ensure full visibility of products online
  • Assist in the creation of demand generation strategies & programs, such as Product Display Pages (PDP), Landing Pages, Content Pieces, Search Engine or Social Media activation that will eventually drives consumers to our brand store
  • Timely content & activities put in place to achieve company business targets and the support the sales to maximize business opportunities in country

Your Contribution:

Move fast. Speak up. Decide and own. Drive change. Exceed customer needs. These are some of the winning behaviors you’ll need for success at Logitech. In this role you will:

  • Be a Game Changer. Redefine online customer marketing in Malaysia, and create the best-in-class digital execution
  • Closely tie in Online strategy with country revenue and profitability target

Your Skills:

For consideration, you must bring the following skills and behaviors to our team:

  • Bachelor’s degree with good academic performance is nice to have
  • Minimum 5 years of experience in Online sales & marketing
  • Demonstrable experience executing online programs with clear Goals/Outcomes
  • Demonstrable experience using Search Engine tactics and executions to deliver commercial outcomes
  • An understanding of various Social Media platforms and how they can be used to drive a consumer purchase.
  • Solid presentation & negotiation skills and ability to manage relationships across many partners and agency
  • Strong knowledge of market/customer needs with good market analytics skills
  • Can work independently, self-motivated with good communication skills and willing to initiate / explore new ideas
  • Ability to work under stressful environments with extremely short turnaround time
  • Ability to work under ambiguous situations, and demonstrate the ability to define steps to meet goals
  • Skills in Adobe Illustrator and Photoshop is a must
  • Experience in FMCG Industry or Online Marketplace Platform (Lazada & Shopee) is a plus