Marketing Specialist, Gaming Philippines

Global Marketing Manila, Philippines


Position at Logitech Sales & Marketing

The Role:

The Gaming Marketing Specialist will be responsible for developing specific marketing plans for Philippines’s Gaming market, to drive the marketing case and ROI to all stakeholders and deployment in the country. He/She will work with various team members (including Sales, Category Marketing, Online Managers) to drive and implement our must win battles to accelerate the Gaming Business.

Your Contribution:

Be Yourself. Be Open. Stay Hungry and Humble. Collaborate. Challenge. Decide and just Do. These are the behaviors you’ll need for success at Logitech. In this role you will:

• Initiate and execute the marketing plans in Philippines market (Gaming category) including project and budget management, set up, pre and post analysis (uplift & ROI) and report on results both internally and externally.

• Plan and execute our best in-class retail merchandising both in-store and online and communicate project management: costs, planograms, display, asset creations, agency management with support of local merchandisers (through internal/distributors/reseller’s support)

• Leading digital/omni-channel media strategy development in line with regional direction e.g., content, message, communication channels, target audience to ensure effective execution to support marketing campaigns

•Set strategic direction, lead and develop social media/online plan for Logitech G Philippines

•Develop a public relations/affiliate consumer engagement strategy to enhance brand perception and customer awareness

• Manage and track Gaming marketing budgets (raising of Purchase Order through OCRM and ensuring proof of execution is supported during claims process)

• Review, measure, evaluate and report quantitative and qualitative data from all local events and campaigns; owns post-event and campaign ROI analysis

• Design, develop and localize marketing assets and collaterals

• Coordinate, communicate and support trade shows, events like Gaming Show/tournaments, and initiatives by partners

• Track, manage and do post analysis of Cash Back Redemption and Loyalty Program

• Plan and organize all digital files and materials

• Liaise/negotiate with and manage vendors/agencies

Key Qualifications:

For consideration, you must bring the following minimum skills and behaviors to our team:

• Preferably familiar with Consumer Electronics/Gaming/IT industry and media landscape

minimum of 2 years of marketing/marcom/trade experience

• Experienced in project management, trade marketing and communications

• Prior Experience in Gaming Industry and Gaming Experience is an advantage

• Industry contacts/relationship especially in relation to retail stores and trade partners

• Creative and able to multitask

• A problem solver with a can-do attitude

• Meticulous, good with data, with an eye for details

• Organized and able to manage timelines

• Knowledge and Hands-on using Excel and PowerPoint skills

In addition, preferable skills and behaviors include:

• Design skills with Adobe (Illustrator, Photoshop) etc. is a big plus

• PR/Copywriting skills/experience is a big plus

• Technology Savvy and Understanding of IT/Gaming industry is a big plus

• Diploma or Degree in Marketing or Business is nice to have

Logitech is the sweet spot for people who are passionate about products, making a mark, and having fun doing it. As a company, we’re small and flexible enough for every person to take initiative and make things happen. But we’re big enough in our portfolio, and reach, for those actions to have a global impact. That’s a pretty sweet spot to be in and we’re always striving to keep it that way.

“All qualified applicants will receive consideration for employment without regard to race, sex, age, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability.”