Global Product Marketing Manager, Software Applications

Global Marketing Cork, Ireland


Position at Logitech

Logitech is the Sweet Spot for people who want their actions to have a positive global impact while having the flexibility to do it in their own way.

Do you want to be part of a global team of passionate marketers? Are you keen on developing marketing strategies and campaigns? Are you a creative self-starter? Do you want to make a big impact in a dynamic growth company? In this role, you will join Logitech’s Personal Workspace Business Group.

The Role:

We are seeking a global software product marketing manager to join Logitech Personal Workspace (PWS), the largest business group of Logitech. This role is in a new and dynamic team within Logitech PWS (Personal Workspace) that is working on some of our most exciting new offerings: software products that range from hosted web applications (SaaS) to client/server applications. Partnering with software product management and reporting to the Head of Global Marketing, PWS Software Applications, your scope could span from naming products, managing marketing asset development and budget, and developing customer acquisition and retention plans. In addition, you will be responsible for ensuring all internal stakeholders are aware of the software’s milestones and progress.

Your Contribution:

Be Yourself. Be Open. Stay Hungry and Humble. Collaborate. Challenge. Decide and just Do. Share our passion for Equality and the Environment. These are the behaviors you’ll need for success at Logitech. That is especially true in this role, a new role which the incoming marketing professional will help shape. As part of a passionate team located around the globe, this role will help define the global software marketing and communications strategy throughout software apps’ product lifecycle from beta to end of life. 

  • Strategic communication foundation. Prioritize target audiences, work with product management to refine value propositions and positioning, and help lead messaging development.
  • Go-to-market communications strategy. Prioritize target audiences, geographies, comms channels to create an investment plan and go-to-market plan. Help determine whether the GTM plan will be executed centrally or by Logitech’s commercial organizations.
  • Creative & content development. Own the product naming or creative brief through approval then manage development of creative and content assets to be used on product packaging, for sales enablement, on and eTail sites, in awareness, demand generation or conversion campaigns, in events and more based on the go-to-market communications strategy.
  • Marketing toolkits. Deliver marketing guidance and comprehensive marketing asset toolkits including business rationale, data, insights, strategies, creative and content assets required to execute the go-to-market communications strategy. 

Key Qualifications:

For this role there will be guidance, support and collaboration but no proven playbook. Therefore, the person who would thrive in this role most likely has experience initiating and/or growing software businesses. 

  • Strong understanding of software lifecycle.
  • Experience in software performance marketing, acquisition or growth marketing, demand generation, or CRM.
  • Participated in software launches and development of go-to-market strategy.
  • Knowledge of community engagement/management.
  • Demonstrated hands-on experience developing marketing creative assets.
  • Understands the concepts of user segmentation, personas, customer journeys, and lifetime value.
  • Good analytical skills, attention to detail, problem solving skills.
  • Team player with the ability to handle multiple priorities and expectations in a start-up "can do" environment.
  • Comfortable using G-Suite (Google slides, Docs, Spreadsheets).
  • B2B marketing and technology category experience is a plus.
  • Fluent (written and spoken) in English.


  • Proven experience, preferably in a fast-paced, high-tech company.

Across Logitech we empower collaboration and foster play. We help teams collaborate/learn from anywhere, without compromising on productivity or continuity so it should be no surprise that most of our jobs are open to work from home from most locations. Our hybrid work model allows some employees to work remotely while others work on-premises. Within this structure, you may have teams or departments split between working remotely and working in-house.  

Logitech is an amazing place to work because it is full of authentic people who are inclusive by nature as well as by design. Being a global company, we value our diversity and celebrate all our differences. Don’t meet every single requirement? Not a problem. If you feel you are the right candidate for the opportunity, we strongly recommend that you apply. We want to meet you! 

We offer comprehensive and competitive benefits packages and working environments that are designed to be flexible and help you to care for yourself and your loved ones, now and in the future. We believe that good health means more than getting medical care when you need it. Logitech supports a culture that encourages individuals to achieve good physical, financial, emotional, intellectual and social wellbeing so we all can create, achieve and enjoy more and support our families. We can’t wait to tell you more about them being that there are too many to list here and they vary based on location.

All qualified applicants will receive consideration for employment without regard to race, sex, age, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability.
If you require an accommodation to complete any part of the application process, are limited in the ability, are unable to access or use this online application process and need an alternative method for applying, you may contact us toll free at +1-510-713-4866 for assistance and we will get back to you as soon as possible.