Category Manager Astro and Simulation, Europe
Reporting to the Head of Gaming Europe, the selected candidate will be responsible to manage all commercial aspects for Astro & Simulation categories and build these important businesses for the future. The Category Manager has the primary focus of defining and planning marketing & sales strategies, aligning those with key business partners and country leads (based on commercial and analytical insights) to drive execution with Cluster Category Managers and Account Managers locally.
Be Yourself. Be Open. Stay Hungry and Humble. Collaborate. Challenge. Decide and just Do. These are the behaviors you’ll need for success at Logitech. In this role you will:
Be accountable for the overall performance of both product categories achieving the revenue & profitability targets as well as strategic objectives for the brand.
Use local market insights to translate global and regional Promo & Category strategies into effective local Go To Market plans with a key focus in building pull marketing activities that will inspire and engage consumers and shoppers with a major focus on digital channels.
Partner with global category organization and act as a single point of contact.
Align strategies, campaigns, executions, and performance KPIs with country leads & country teams.
Lead new product launches in Europe.
Drive implementation & execution of campaigns with marketing managers & country teams.
Act as a business partner for all commercial aspects for Astro & Simulation for market performance analysis (GFK), strategy development & presentation, identification of new opportunities.
Drive cross country collaboration, share best practices, and modify successful activities for execution in other countries, channels or customers.
Drive efficient distribution models: Proactively support and challenge country leads to leverage selective distribution models and develop their set of customers for Astro & Simulation.
Proactively support and challenge Country leads in the development of the portfolio, ranges, and space allocations.
Define, manage and control investments for partners, control the relevant ROI (return on investment) and success parameters.
Proactively assess, clarify and validate customer needs on an ongoing basis.
Conduct regular on-site meetings with customers and country teams (~30-40% travel).
Be a brand ambassador for Astro & Simulation.
For consideration, you must bring the following skills and behaviors to our team:
5+ years of international marketing and brand experience with a strong focus in integrated marketing from leading FMCG/CE/Consumer-centric companies.
Strong P&L/portfolio management and business analysis skills.
Very good understanding and knowledge of Gaming /esports.
High strategic capabilities to both provide input to the development of global strategic plans and translate those plans into commercial marketing strategies. Ability to lead, follow and execute.
Able to articulate and commercialize NPIs and to engage with both the Global teams and countries to ensure execution of the strategy.
Experience of the full marketing mix, including developing marketing plans, 360 campaigns, and delivery of ‘best in class marketing’ within a digital world.
Passion for consumers and shoppers needs aligned with strong business dynamics.
Experience having worked in a matrix structure.
Experience building brand value, strategy recommendations and successfully growing a product line.
In-depth experience in understanding customer preferences, attitudes, insights, and other factors that influence strong marketing plans and campaigns.
Excellent communication and presentation skills with the ability to influence business, brand, marketing strategy across the organization, are required.
The ideal candidate has proven leadership skills to create strong internal/external relationships while being a global team player.
Ability to work independently and collaboratively with diverse teams both functionally and geographically is critical.
Ability to view issues from a broad strategic perspective and strong experience in problem-solving, influencing, and decision making.
Self-management skills and self-starter attitude.
English fluent verbally and written is a must.
Bachelor’s degree with strong academic performance, MBA is a plus.
The position can be located in Lausanne, Paris, Windsor, Barcelona, or Munich.
Logitech is the sweet spot for people who are passionate about products, making a mark, and having fun doing it. As a company, we’re small and flexible enough for every person to take initiative and make things happen. But we’re big enough in our portfolio, and reach for those actions to have a global impact. That’s a pretty sweet spot to be in and we’re always striving to keep it that way.
“All qualified applicants will receive consideration for employment without regard to race, sex, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability.”