Marketing Manager Europe - Gaming
Logitech is a world leader in the design and manufacturing of products that connect people to the digital experiences they care about. We develop our products with an unrivaled blend of design and technology innovation driven by consumer insight and a passion for inventing next-generation products and experiences.
Logitech G is a leading brand and business in the gaming industry. Logitech G is dedicated to creating the best gear for playing games - and our gear is scientifically engineered to help gamers perform to the best of their abilities, from the world's top esports athletes to the first time player.
Logitech is looking for an EU Marketing Manager to be instrumental in the development and execution of marketing campaigns to drive Logitech G as an iconic gaming and lifestyle brand, to engage with gamers & communities in Europe and help develop unique programs that drive sales. This role offers a wide scope of responsibilities including brand building, marketing planning, creative development, agency engagement and regional marketing alignment. You will be part of a passionate and committed & diverse team of gamers and marketers who develop regional strategies, ideas and content to meet the evolving needs and demands of our growing consumer.
The ideal candidate should have a demonstrated ability to internalize business and brand objectives and translate into clear, inspiring and actionable marketing plans and go-to-market programs. This includes expert understanding of digital marketing practices and how to optimize the marketing mix and the ability to work with key groups throughout the company to bring forth the most comprehensive and impactful marketing plan possible. These groups include: Global Commercial Team, Channel & Trade Marketing, Corporate Communications, Design, Social, Web Marketing, Reporting and Analytics -- and key external partners.
Be Yourself. Be Open. Stay Hungry and Humble. Collaborate. Challenge. Decide and just Do. These are the behaviors you’ll need for success at Logitech. In this role, you will:
Translate global strategies & create powerful marketing plans that achieve commercial success in our local markets.
Engage gamers, communities & partners with innovative marketing programs.
Develop consumer strategies based on market intelligence, locally relevant consumer insights, and best practices.
Guide creative development of our brand and campaign assets that resonate with a specific target audience.
Drive 360-degree omnichannel approach that integrates social, web, PR, esports, channel marketing programs.
Communicate the Logitech G story, promotions, and partnerships across various channels.
Effectively manage creative agencies and internal resources for the on-time delivery of world class marketing campaigns.
Drive coordination and alignment with global marketing teams and partners.
For consideration, you must bring the following minimum skills and behaviors to our team:
Experience developing innovative marketing programs from inception through execution for large global brands.
5+ years in marketing in gaming, tech or consumer electronics.
Experience managing marketing through entire product lifecycle from conception through EOL.
Strong communication, collaboration and organizational skills.
Experience working with and managing external agencies.
Ready to lead groups, inspire creativity, and ability to interact with multiple partners.
Ability to use quantitative data and metrics to drive strategic decisions and marketing activities.
Self-motivated, driven and high energy level.
Strong passion for gaming.
A Company with Design at Its Core -- and Gaming in Its Heart
Since 2013, Logitech has been working to shake things up culturally and put design thinking at the heart of everything we do. We’re moving beyond PC peripherals and creating amazing products and experiences that have a place in every aspect of your daily life. You will be part of a committed group of professionals and passionate gamers who develop ideas, content and programs that drive advocacy and adoption for Logitech G - one of the top brands in the gaming industry.
“All qualified applicants will receive consideration for employment without regard to race, sex, age, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability.”
If you require an accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us at +1 510-713- 4866 for assistance.