Performance Marketing Manager

Design and Marketing New York, New York


Description

The Role:

Logitech is seeking a Performance Marketing Manager to help drive media strategy and execution as related to our direct-to-consumer business on Logitech.com and our related brand sites. 

The role will coordinate with regional and category managers to lead our performance marketing agency with the goal of driving effectiveness of our media spend to achieve our direct sales objectives. They will work with a cross-functional team to develop, execute and maintain ongoing plans; work with external agencies as needed; and ensure all media requirements are executed in a timely and accurate manner.

Key Responsibilities:

  • Overall program optimization and development in collaboration with business partners and external agencies

  • Guide the overarching DTX media strategy (owned, paid, earned) across categories and align the objective and KPI Matrix with the Global Commercial Organization & Category teams.

  • Analyze performance and share recommendations to stakeholders, connecting media results to campaign goals and spend, targeting, creative and beyond

  • Maintain up-to-date knowledge of best practices and strategies for all digital acquisition channels

  • Data feed input, connection and optimization, ensuring clean, consistent and up-to-date data is pushed to the different media platforms

Media Program Management

  • Ongoing management and optimization of global paid media activity to reach minimum ROI thresholds across entire product portfolio 

  • Active management of different paid media programs, including but not limited to: Paid Search (SEM), Product Listing Ads, Programmatic Display,  Paid Social for remarketing activities (Cart, Site) & Affiliate marketing 

  • Coordinate with Regional D2C leads on country priorities, inventory status, etc and update paid media support/plans accordingly

  • Coordinate with D2C Category managers on new product launches, category campaigns & activities, featured products etc. and update paid media support/plans accordingly

  • Provide reporting to different business groups and regional teams on Paid Media Always-On programs

  • Provide support for seasonal campaigns and key new product launches or initiatives

  • Manage continuous test and learn content strategies to optimize creative, messaging, landing pages, audience targeting, etc. across all channels

  • Quarterly calendar tracking (new product launches, seasonal themes, key initiatives by program, etc)

  • In collaboration with data analytics team, troubleshoot gaps in data between media reporting, commerce platform and internal analytic tools

  • Co-manage relationship for creative production with Content Production Team

  • Maintain up-to-date knowledge of best practices and strategies for all digital acquisition channels

  • Analyze performance and pull together reports connecting media results to campaign goals making recommendations for future spend, targeting, creative and beyond

Media Program Operations

  • In collaboration with Commercial teams, manage and balance budgets across all programs and ensure adherence to spend guidelines

  • Lead and coordinating with regional D2C leads, Logitech program leads and external agencies to ensure programs are being adjusted based on any changes in spend

  • Manage budget planning framework to hold external teams/programs accountable for revenue they are projecting to drive

  • Manage one holistic reporting dashboard of all programs where teams can access all data in one place and metrics/views are consistent

Data feed input, connection and optimization 

  • Oversee mapping of data field inputs to ensure fields from the various platforms align 

  • Manually enable new product launches (globally and across brands) so product is activated in external data feed manager

  • Oversee cleanup of any rules, logic, etc in data feed to ensure complete clean data is pushed from data feed to media platforms

  • Work with Content, Category and Business teams to come up with best practices for writing product titles/descriptions and image requirements 

  • Ensure accuracy and consistency of data feed & actively monitor consistency of data that gets passed through to data feeds used in paid media programs

  • Work with internal and external stakeholders (i.e. Dev or content teams, Ops teams, Google, etc) to identify and troubleshoot data errors or issues with feeds in the media platforms

  • Field requests of any net new data feed setups as needed when requested by regions/regional agencies, Global Comms, etc

Key Qualifications: 

For consideration, you must bring the following minimum skills and behaviors to our team:

  • BA/BS degree (4-year college)

  • 8+ years in media management, including 5+ years with digital planning team.

  • Experience within programmatic buying platforms including Google AdWords, DV360, Adobe AdCloud and/or Facebook platform

  • Understanding of bid management best practices and experience with DoubleClick Search, Marin, Kenshoo or other leading bid technologies.

  • Possess demonstrable experience working in both B2B and B2C environments, as well as specific client experience within the technology sector.

  • Possess outstanding written and verbal communications skills.

  • Be detail-oriented, very organized, able to multi-task, and able to work well under pressure.

  • Articulate, intelligent, and credible individual, who is a self-starter and keen to make a difference in a growing business with existing clients.

Skills and behaviors include:

  • Willingness to take risks and try new things. 

  • Experience and interest in technology, consumer technology or consumer electronics.

  • Flexibility (within reason) to work outside normal business hours.

Logitech is the sweet spot for people who are passionate about products, making a mark, and having fun doing it. As a company, we’re small and flexible enough for every person to take initiative and make things happen. But we’re big enough in our portfolio, and reach, for those actions to have a global impact. That’s a pretty sweet spot to be in and we’re always striving to keep it that way.


 “All qualified applicants will receive consideration for employment without regard to race, sex, age, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability.”

If you require an accommodation to complete any part of the application  process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us at 510-713- 4866 for assistance.

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