Category Marketing Manager - Gaming
Category MARKETING Manager, Gaming Wheels & Simulation
Marketing - Newark, California
Are you passionate about improving people’s lives? Are you interested in products and services that are highly relevant? Are you inspired by working in a dynamic and collaborative team environment working to develop and execute cutting edge marketing that connects transcendent products and services to people when and where they are most relevant? We are looking for exceptional talent that can seamlessly combine marketing expertise, business skills, and creativity to leverage consumer, customer, and partner insights to drive robust, sustainable business results.
The Category Marketing Manager is responsible for bringing Logitech G’s Wheels and Simulation category to life in North America. The position is responsible for driving the category P&L and partnering with the Global Commercial Organization to develop a comprehensive strategy including driving demand, growing market share, and executing successful plans built on insights, data, analytics, marketing expertise, and innovation. The portfolio includes world-class products across the highly relevant Gaming categories of Wheels and Simulation. This person should also inspire the Marketing team, Sales and Channel Partners with their category and portfolio vision, leveraging a consumer-centric mindset, and insights-driven plans to achieve revenue targets.
The position will be based in Newark, California, and will report to the Head of Gaming for North America.
Be Yourself. Be Open. Stay Hungry and Humble. Collaborate. Challenge. Decide and just do. These are the behaviors you’ll need for success at Logitech. In this role you will:
Manage the Global Category P&L driving Regional category revenue, profitability, and share growth
Contribute as the Cluster partner and point of contact for the Global Commercial Organization, Sales, Finance, Customer Marketing, PR, Media and Demand Planning
Inspire category and cross-functional teams, ensure alignment on objectives and a positive team environment
Drive category marketing innovation and create and bring to life Brand, Category, and multi-channel marketing strategies to deliver measurable growth.
Build, develop and lead a multi-faceted approach to the customer journey with: Digital Marketing, Media, PR, Social Media, Influencer Relations, Events, Implementation of North America Partnerships / Sponsorships and delivery of strategically aligned local partnerships/sponsorships, Point of Sale, Channel/Customer Marketing, Brand.com localization, and more
Be the expert on category business and represent the voice of the consumers/shoppers BTC/BTB and the marketplace. Understand the competition, consumers, shopper needs and behaviors, and marketplace trends
Ensure execution of a strong marketing strategy and portfolio plans and partner with Sales teams to ensure strong channel strategy and plans across the region
Align with GCO on commercial product launch strategy
Be the champion for the roadmap, maintaining existing business focus while also executing new product launches (including packaging review, launch deliverables such as copy doc, specifications), provide bottoms up forecasts to the GCO
Ensure product expertise in the category
Provide input to optimize the product portfolio and drive market expansion
Align with the GCO on overall pricing strategy including promotional guidance to optimize Standard Margin, partner with Sales teams to define final pricing plans to optimize results
Define channel strategy and drive recommendations for placement and implementation. Partner with Sales teams and communicate product launch and key drive time plans to optimize results
Use GCO insights and toolkits to optimize the Shopper Journey both Online and Offline
Define marketing strategies, priorities and plans, NPI launch plans, drive campaign delivery, and execution excellence
Develop the Wheels and Simulation category plan and work with the GCO to provide strong and effective commercial strategy, marketing creative assets, using toolkits and deliverables to align key focus areas
Amplify relevant global alliances and partnerships and define category partnership opportunities to build awareness and demand in the region
Align strategic marketing plans that deliver the category business objectives in the marketplace. Build awareness, relevance, preference, demand, conversion and trusted relationships to drive sustainable category growth.
Ensuring consistent regional/localized marketing plans that are effective, efficient, and resonate with consumers/shoppers (BTC/BTB) at relevant touch points across the consumer/customer journey. Ensure best in class consumer experiences at each touchpoint along the consumer/customer/shopper journey within brand equity requirements.
Assume accountability for results, category expertise, marketplace knowledge, and product knowledge across the portfolio. Establish, track, and provide feedback on key performance results, metrics, and expertise. Implement data and analytics into key marketing decision making
Strategically allocate the category marketing budget across accounts, aligning with each Customer Marketing Manager. Advocate to GCO the marketing sufficiency tied to category strategy to support the short and mid-term growth plan
Manage strategic consistency between global business/brand/marketing strategy and local marketing executions, ensuring strong communications and activation, and effective resolution of strategic issues to ultimately meet consumer/BTB and business needs
Work with GCO to develop a global category community and ensure proper category advocacy, category knowledge and and partnership
We are looking for a special individual with a broad cross-section of skills which should encompass the following skills and behaviors:
10+ years of marketing and brand experience with a strong focus in integrated marketing from leading CE/ Consumer-centric companies
Strong P&L/portfolio management and business analysis skills
Strong capability to provide input to the development of strategic plans and translate those plans into regional-specific marketing strategies. Ability to lead and follow; lead and execute
Able to articulate and commercialize NPIs and to engage with the Global Commercial Organization on execution of the strategy
Experience of the full marketing mix, including developing marketing plans, 360 campaigns, and delivery of 'best in class marketing' within a digital world
Passion for consumers and shoppers needs aligned with strong business dynamics
Experience building brand value, strategy recommendations and successfully growing a product line
In-depth experience in understanding customer preferences, attitudes, insights and other factors that influence strong marketing plans and campaigns
Excellent communication and presentation skills with the ability to influence business, brand, marketing strategy across the organization
Ideal candidate has proven leadership skills to create strong internal/external relationships while being a global team player
Ability to work independently and collaboratively with diverse teams, both functionally and geographically is critical
Ability to view issues from a broad strategic perspective and strong experience in problem-solving, influencing, and decision making
Organizational savvy to understand how to get things done in a matrix organization
Self-management skills and self-starter attitude
English fluent verbally and written is a must
Bachelor’s degree, MBA is a plus
Logitech is the sweet spot for people who are passionate about products, making a mark, and having fun doing it. As a company, we’re small and flexible enough for every person to take initiative and make things happen. But we’re big enough in our portfolio, and reach, for those actions to have a global impact. That’s a pretty sweet spot to be in and we’re always striving to keep it that way.
“All qualified applicants will receive consideration for employment without regard to race, sex, age, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability.”