Head of Customer Marketing_JD

Sales Shanghai, China


Description

Position at Logitech

岗位要求:

8年以上经验包含3年以上电商实操经验,有数码、影音电器相关行业经验优先
品牌方工作经历,熟悉品牌策略制定;有内容营销背景优先;
良好的沟通、表达、总结能力;
良好的市场分析、策划、推广、公关能力;
较强的执行力和组织能力,思路清晰,思维活跃,创新意识强;
团队招聘,发展经验
熟悉京东业务流程,有平台对接经验,京东大项目经验,成功的新品上市经验:618,双十一,新品首发等
学历要求:

本科及以上学历,市场营销相关专业,电子商务相关专业均可
Logitech提供空间给热爱产品,志在工作上创造成就并享受工作的人。我们的团队虽小但有弹性,每一位伙伴都能主导,并实践自己的想法;另一方面,我们的产品平类多元化,让我们有用全球性的影响力。这是一个展现能力的最佳舞台,我们也深信也一直会是我们的核心理念。

Job description:

Responsible for marketing strategy planning on the JD platform, and to achieve target on quarterly and annual basis.
Ownership of tracking development the platform, and be responsible for Logitech brand development on the JD platform;
To focus on strategic products of Logitech, achieve sales volume of products, gain market share and improve ranking of categories;
To carry out a wide range of business cooperation, JD system: Ali fish, Ali Sports, Ali Pictures, cross-border joint marketing;
Closely communicate with “小二” to maintain the customer relationship, and to gain that the key resources of the platform are mastered and controlled
Responsible for monthly, quarterly and annual sales targets achievement.
Requirements:

Bachelor’s degree above in Marketing, E-Merchandising or equivalent
More than 8 years working experience, minimum 3 years E-Commerce related experience;
Be familiar with brand strategy development and Content marketing is a plus
Excellent interpersonal communication & presentation skills;
Excellent market research, planning, promoting and PR capabilities;
Strong planning and execution, logical thinking, and strong sense of innovation;
Leadership experience
Familiarity with JD business, network with platform, large project experience, and previous NPI experience: 618, Double 11, NPI, etc.
Logitech is the sweet spot for people who are passionate about products, making a mark, and having fun doing it. As a company, we’re small and flexible enough for every person to take initiative and make things happen. But we’re big enough in our portfolio, and reach, for those actions to have a global impact. That’s a pretty sweet spot to be in and we’re always striving to keep it that way.

“All qualified applicants will receive consideration for employment without regard to race, sex, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability.”


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