Digital Analyst

Data & Analytics Newcastle upon Tyne, Tyne and Wear


Position at LeoVegas UK

LeoVegas’ passion is “King of Casino”. LeoVegas is Sweden’s premier GameTech company and is at the forefront of using state-of-the-art technology for mobile gaming.

A large part of this success can be credited to an extreme product and technology focus coupled with effective and data-driven marketing. Technology development is conducted in Sweden, while operations are based in Malta.

LeoVegas offers casino, live casino and sports betting. We operate global and scalable brands including LeoVegas & Royal Panda, as well as several UK facing brands such as Pink Casino & Bet UK.

The company’s shares are listed on Nasdaq Stockholm. For more information, please visit

As our Digital Analyst you will:

  • Be part of Business Intelligence and become an Analytics Engineer
  • Have the opportunity to work with a perfect setup of GTM, Server-side tagging and GA4
  • Work across all LeoVegas brands, verticals and teams within the company
  • Implement tracking for behaviour analysis to help create a better product
  • Implement tracking for Marketing purposes (pixels and API's)
  • Work closely with stakeholders such as CRO (Conversion Rate Optimization), Marketing and Product
  • Work in a high performing live environment, which enables you to deploy and deliver your code straight to production
  • Challenge and improve existing way of working

What you will do:

  • Work with products such as Google Analytics 4, Google Tag Manager (client and server) and BigQuery (GCP)
  • Guide developers how they should implement dataLayer pushes in the client so we can use that for tracking
  • Make sure the data collected can be used by stakeholders in the way it brings value to the business
  • Work closely with the product to understand the systems and data points applicable to each group
  • Collaborate with cross-company departments to maintain organization-wide data standards.

Who are we looking for?

  • A team player with a passion for the industry
  • 2-3 years relevant work experience of implementing tracking with Google Tag Manager
  • Experience of working in Google Analytics
  • Experience of validating and performing QA to ensure implemented data is of top quality
  • Good knowledge of JavaScript and good understanding in web technology
  • Beneficial if you have experience with Server Side Google Tag Manager
  • Beneficial if you have experience with GA4
  • Beneficial if you have experience with SQL & Tableau

Hybrid Working:

At LeoVegas we have introduced a hybrid working environment that enables our employees to come together and collaborate in person, whilst offering ongoing flexibility to work from home. We all work from the office on Mondays, and encourage a further day of office working with your team. 


  • 28 days holiday a year, plus (8) public and bank holidays in England
  • Pension contributions up to 6% employee, 6% employer
  • Access to development opportunities in a unique working environment, including professional coaching with Authentic and an Employee Assistance Program
  • An abundance of drinks and snacks (we’re feeders, sorry diets!)
  • Work from anywhere of your choice for 1 month per year
  • Overseas incentives. This year, we’re all going to Malta for our ‘Summer Summit’
  • Learning and Development budgets for each team
  • Social budgets for your team
  • Company organised team social nights 

There’s more! Upon successful completion of your probationary

  • Bupa Private Health Insurance
  • A mobile phone of your choice, which can be used for both business and personal use
  • Cycle to work scheme
  • £250 a year Health and Wellbeing allowance

Additional information

At LeoVegas Mobile Gaming Group we firmly believe that our diversity is what makes us unique and that everyone and anyone is welcome to enjoy the ride -  regardless of age, gender, disability, race, national or ethnic origin, religion, language, marital or civil partnership status, political beliefs and sexual orientation. 

We are highly committed to uphold a high level of diversity and inclusion throughout our entire group. Being a global company with a widely diverse customer base makes it essential for our workforce to be a reflection of this.

By doing so, we believe we will achieve the best possible customer experience and create better value to our shareholders by doing so.