Public Transit Marketing and Outreach Manager

Marketing Arlington, VA


Job Title: Public Transit Marketing & Outreach Manager 
Location: Arlington County – Transit Bureau 52955 
Positions Supervised: None 
Date Updated: 2/26/2024. 
General Description: 
Transdev is seeking a Public Transit Marketing & Outreach Manager to plan, manage, and execute all communications to the public, community outreach efforts, and to provide Arlington Transit (ART) information to local agencies, schools, employers, citizens and community partners.  
The Marketing & Outreach Manager is responsible for marketing ART bus service, Specialized Transit for Arlington Residents (STAR) programs, ART Adopt-a-Stop, iRide Student Program, other fare programs, mobile applications and capital projects.   
Specific project responsibilities and tasks shall include but are not limited to: 
  • Create, execute, and manage marketing programs and community outreach campaigns. 
  • Design, update and print bus schedules and maps, brochures, print advertisements, direct mail, bus stop information and signage, videos, social media accounts and website updates.
  • Prepare, promote and market transit mobility services to raise awareness and use of ART bus service, STAR programs, iRide, student SmarTrip passes as well as Metrobus, Metrorail and VRE service in Arlington County. 
  • Assist in the creation of all transit service information, rider materials, and other customer communications as needed.  Monitors and ensures that all service information is up to date on the ART website, bus brochures, social media accounts and ART bus stops. 
  • Coordinates with County staff, partner agencies, civic associations, schools, Business Improvement Districts (BIDs), and community groups to create awareness and promote service. Conduct meetings/workshops and presentations for community events.
  • Develop and promote social media networking strategies and content to increase social media engagement and build online communities. 
  • Assist with outreach and communication efforts for transit-related projects.
  • Assist with transit ridership/usage research (passenger surveys, focus groups, rider polls, etc.).
  • Other duties as assigned.
Required Qualifications and Skills: 
  • Minimum of three (3) to five (5) years of experience in marketing, community outreach, communications and social media engagement.
  • Bachelor’s degree in Marketing, Visual Communications and Design, Business or related field.
  • Strong interpersonal, written and verbal communication skills.
  • Experience using communications tools and software.
  • Ability to manage competing priorities.
  • Demonstrated experience using and promoting content within social media platforms and in building online communities.
  • Strong attention to detail required.
  • Must be able to work off hours including nights and weekends.
  • Knowledge of transit infrastructure, service operations, customer service, and communications preferred.

The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified.

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions upon request.

Transdev is an Equal Employment Opportunity (EEO) employer and welcomes all qualified applicants. Applicants will receive fair and impartial consideration without regard to race, sex, color, national origin, age, disability, veteran status, genetic data, gender identity, sexual orientation, religion or other legally protected status, or any other classification protected by federal, state, or local law.

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If based in the United States, applicants must be eligible to work in U.S. without restrictions for any employer at any time; be able to pass a drug screen and background check.

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