Director, Digital Marketing

Marketing San Jose, California


Hungry. Humble. Honest.

Our values form the foundation of who we are and how we operate every day around the world. They show up in our ambition to achieve our dreams, our courage to do what matters, and our tenacity to keep customers happy. At Nutanix, we prize those unique individuals who demonstrate empathy, respect differences, and appreciate others. If you’re authentic, credible and transparent—someone who walks your talk and thrives on collaboration—we want you to join our team!

Be a part of building a company that is truly leading an IT revolution. We make infrastructure invisible, elevating IT to focus on the applications and services that power their business. Led by Dheeraj Pandey, one of CRN’s “Top 25 Innovators of 2016,” Nutanix welcomes big thinkers and budding entrepreneurs, those who are unafraid to take on seemingly impossible challenges and interested in learning how to build a business along the way.

Nutanix employees enjoy some amazing benefits and perks: healthcare, plenty of snacks, employee (and family) events, world renowned speakers, training and development, and much more. See what life is like at Nutanix by following us on Twitter: @NutanixCareers and Instagram: @Nutanix

Nutanix, the hottest enterprise technology startup, is looking for a rockstar Director of Digital Marketing to drive the global digital marketing and brand advertising strategy and execution.

The ideal candidate is a performance marketing guru - solid business judgment, strategic thinker, possess strong creative and analytical skills, with experience in creating online demand and awareness for cutting-edge technology products. Experience with planning and executing global campaigns across multiple audiences and languages is preferred.

Responsibilities:

  • Develop and execute the annual global digital marketing plan, budget, spend, org design and functional KPIs across multiple regions.
  • Optimize and implement best practices across all digital marketing programs, including: SEM, SEO, display, mobile, video, and social, with a focus on driving new customer acquisition, engagement, and inside sales conversions.
  • Own the entire metrics stack for all global digital efforts including lead generation, conversion rates, pipeline generation, and influence on bookings.
  • Assess content effectiveness, and drive alignment between marketing campaign narratives and the website user experience and KPIs.
  • Act as strategic partner and internal digital marketing agency to global demand marketing, brand awareness, and inside sales.
  • Develop compelling go-to market plans to support and extend brand campaigns/initiatives across global sales regions.
  • Proactively identify opportunities for innovation and incremental business growth potential. Develop business cases, gain endorsement and execute.
  • Manage an internal team, external agencies, and work across multiple groups within and outside of the marketing organization.

 

Skills / Experience:

  • 10+ years’ digital marketing and online sales experience, preferably with a B2B technology background, preferably on a global scale.
  • Strong balance of analytics/data and creative/design.
  • Passionate about B2B lead gen, digital advertising, brand awareness. Experience with web content strategy, localization, paid media, owned media, site merchandising, testing and analytics.
  • Strong track record in performance analytics and making data driven decisions to continually optimize and drive the customer acquisition funnel.
  • Exceptional communication/interpersonal skills to clearly articulate ideas, frame problems and offer solutions. Strong leadership track record with ability to work effectively with executive leadership team.
  • Balanced strategic and tactical thinker with strong presentation, problem-solving, analytical, and budget management skills, and understanding of ROI analysis.
  • Experience with building, mentoring and coaching a team.

 

                                                                                        

Nutanix is an equal opportunity employer.

The Equal Employment Opportunity Policy is to provide fair and equal employment opportunity for all associates and job applicants regardless of race, color, religion, national origin, gender, sexual orientation, age, marital status, or disability. Nutanix hires and promotes individuals solely on the basis of their qualifications for the job to be filled.

Nutanix believes that associates should be provided with a working environment that enables each associate to be productive and to work to the best of his or her ability. We do not condone or tolerate an atmosphere of intimidation or harassment based on race, color, religion, national origin, gender, sexual orientation, age, marital status or disability.

We expect and require the cooperation of all associates in maintaining a discrimination and harassment-free atmosphere.