Digital Marketing Specialist (SO2)

Digital Marketing National Capital Region


Description

PRIMARY FUNCTION

The primary focus of the Digital Marketing is to drive growth for lead generation across online channels in the B2B space. This is a hands-on role, responsible for execution and management of the digital campaigns.

KEY RESPONSIBILITIES & DUTIES

Online Campaigns

  • Plan and manage regular integrated digital campaigns including EDM (Email Direct Marketing).
  • Campaign Execution - Setting up campaign Emails on behalf of Sales Team Members using HubSpot.
  • Design, develop, implement and measure lead nurturing strategies and campaigns.
  • Design, develop, implement and measure social selling strategies and campaigns.
  • Provide recommendations for new technology and strategies to improve campaign results.
  • Project Management, Optimisation and Reporting of campaign execution and conversions.
  • Copy writing of emails and campaign assets in collaboration with internal Product SMEs and internal designer.

Website Ownership

  • Optimise all websites and driving engagement and conversion.
  • Create landing pages for the websites.
  • Update content on the websites as required.

Analytics and Reporting

  • Utilise web analytics to gain insight into user behaviors and use these to provide suggestions to increase online lead generation.
  • Provide regular reporting on traffic and the progress of traffic acquisition projects to the management team.

Social Media Management

  • Oversee the social media strategy.
  • Provide recommendations for content, messaging, and engagement strategies on Satellite Office social media accounts.
  • Create and publish social media campaigns that deliver on brand objectives for corporate and recruitment channels.

PERSONAL SKILLS & QUALITIES

  • Excellent English communication skills, both written and verbal.
  • Strong business acumen.
  • Strong time management with a sense of urgency.
  • High energy, team orientated.
  • Excellent management / organisational skills.
  • Precise, accurate, attention to detail a must.
  • Ability to work unsupervised as an individual contributor.
  • Must demonstrate initiative and a ‘can do’ attitude – solutions-oriented and results focussed.

QUALIFICATIONS & EXPERIENCE

  • Minimum of 3-5 years of experience in a similar role is required.
  • Must have extensive experience in configuring, monitoring, reporting and optimising EDM, social, and other digital campaigns.
  • Experience in managing the web content of multiple websites (including landing pages) for optimisation is required
  • Degree qualified, preferably Business or Marketing related, from a reputable College or University