Franchise Sales and Administration Coordinator

Customer Service And Sales Taguig, Philippines Taguig City, National Capital Region


Key Activities 

Lead Generation  

  • Implements franchise recruitment sales plan and calendar.
  • Ensure sufficient specific content is available for digital marketing companies and internal resources to use on franchise recruitment website and on social media sites, to target specific demographics and geographies.
  • Monitors social media to ensure regular posting of relevant recruitment material.
  • Develop advertisements for specific franchise opportunities in consultation with Franchise Development team. Manages rotation on various websites as required
  • Monitors google and other rankings and provides appropriate feedback to SEO company.
  • Manage pre organisation of lead generation activities such as information nights, webinars and franchise expos
  • Conduct premarketing of events to database including social media and emails.
  • Implements other marketing activities as per plan
Lead Management  
  • Make initial phone contact with all leads and answer queries and initial information requests,
  • Distribute leads to Franchise Development Managers as per territories, 
  • Manage lead follow up process and where appropriate send targeted emails regarding new opportunities.
Franchise Recruitment Content  
  • Monitor opportunities to create relevant franchise recruitment related content for various channels.
  • Write content as required and co-ordinate other content creation such as video and photography.

Lead Database  

  • Manage reporting on all lead generation activities and ensure all leads distributed to sales development team.
  • Implement exit survey for leads not progressing to understand reasons why.

New Franchise Applicant Management  

  • Manage incoming application forms and distribute as required.
  • Monitor active applicants and handover of successful applicant to Contracts and On Boarding Manager.
  • Process application fund requests for unsuccessful applicants.
  • Implement follow up survey of successful leads.


  • Assist with updating of all Franchise Marketing materials as required


  • Strong Organisational Skills
  • Advanced MS Office or similar for generating marketing material
  • CRM Databases (particularly Salesforce)
  • Understanding of Digital Marketing in particular social media
  • Written content creation


  • Understanding of Franchise Code of Conduct an advantage
  • Customer Relationship Management 
  • Sales Management
Qualifications / Experience  
  • Undergraduate Marketing Degree
  • Sales Administration Experience
  • Marketing Experience.

Personal Attributes  

  • Excellent communication and interpersonal skills with the ability to multi task effectively, follow through to meet deadlines and prioritise workload appropriately;
  • Self-starter with high attention to detail, strong problem solving skills and the ability to use own initiative is essential.
  • Working in a highly confidential environment you will have the ability to influence, engage and manage stakeholder relationships to achieve business outcomes.