Satellite Office Careers

Description

Key Activities 

Lead Generation  

• Implements franchise recruitment sales plan and calendar.
• Ensure sufficient specific content is available for digital marketing companies and internal resources to use on franchise recruitment website and on social media sites, to target specific demographics and geographies.
• Monitors social media to ensure regular posting of relevant recruitment material.
• Develop advertisements for specific franchise opportunities in consultation with Franchise Development team. Manages rotation on various websites as required
• Monitors google and other rankings and provides appropriate feedback to SEO company.
• Manage pre organisation of lead generation activities such as information nights, webinars and franchise expos
• Conduct premarketing of events to database including social media and emails.
• Implements other marketing activities as per plan

• Make initial phone contact with all leads and answer queries and initial information requests,
• Distribute leads to Franchise Development Managers as per territories, 
• Manage lead follow up process and where appropriate send targeted emails regarding new opportunities.

• Monitor opportunities to create relevant franchise recruitment related content for various channels.
• Write content as required and co-ordinate other content creation such as video and photography.

Lead Database  

• Manage reporting on all lead generation activities and ensure all leads distributed to sales development team.
• Implement exit survey for leads not progressing to understand reasons why.

New Franchise Applicant Management  

• Manage incoming application forms and distribute as required.
• Monitor active applicants and handover of successful applicant to Contracts and On Boarding Manager.
• Process application fund requests for unsuccessful applicants.
• Implement follow up survey of successful leads.

Miscellaneous  

• Assist with updating of all Franchise Marketing materials as required

Skills  

• Strong Organisational Skills
• Advanced MS Office or similar for generating marketing material
• CRM Databases (particularly Salesforce)
• Understanding of Digital Marketing in particular social media
• Written content creation

Knowledge  

• Understanding of Franchise Code of Conduct an advantage
• Customer Relationship Management 
• Sales Management

• Undergraduate Marketing Degree
• Sales Administration Experience
• Marketing Experience.

Personal Attributes  

• Excellent communication and interpersonal skills with the ability to multi task effectively, follow through to meet deadlines and prioritise workload appropriately;
• Self-starter with high attention to detail, strong problem solving skills and the ability to use own initiative is essential.
• Working in a highly confidential environment you will have the ability to influence, engage and manage stakeholder relationships to achieve business outcomes.