Digital - Social Advertising Specialist (SO2)

Digital Marketing Taguig City, National Capital Region


Position Overview - How your role makes a difference

Utilising a combination of strategic thinking, analytical, creative, & communication skills to grow social audiences, driving engagement, leads, and overall ad performance for our clients.

Key responsibilities

  • Work with internal staff and clients to translate marketing strategy into smart digital tactics
  • Post and Manage (including budget) our client's social campaigns
  • Proactive optimise social campaigns to drive improved
  • Implement best practice split testing and audience targeting
  • Execute “Social” support requests within our SLA
  • Ensure best practice campaign setup and maintain the highest standard of quality control
  • Manage priorities and personal time management to deliver all work on time
  • Pull meaningful data, utilising analytics and metrics to continually assess and optimise client campaigns
  • create custom & lookalike audiences for lead generation campaign
  • Create detailed and insightful advertising reports
  • Maintain the timesheets and Job management

Essential Experience

  • Previous media and/or digital/online experience (ideally 1-3 years' experience)
  • Experience creating audiences and event-sets in Facebook advertising platform
  • Strong understanding and experience using custom & lookalike audiences as well as running lead generation campaigns for small-medium business

Essential Personal attributes

  • An analytical & investigative approach to problem-solving and campaign management / Demonstrated analytical, problem solving and planning skills
  • Being open to innovating and changing workflow and management processes
  • Passion for working with clients and a genuine desire to assist them to grow and succeed
  • Positivity, resilience, drive, resourcefulness
  • Sound written & verbal communication skills
  • Excellent attention to detail
  • Strong customer focus & rapport building skills
  • Exemplary time management & organisational skills
  • Ability to work calmly and efficiently under pressure in a busy environment within a small

Highly Desirable

  • Experience creating and running successful ad campaigns on a mix of the following channels: YouTube, Twitter & Snapchat experience desirable but not essential
  • Experience running Facebook Social Display and Marketplace campaigns
  • Google Analytics experience desirable
  • Experience working in or with the automotive, leisure and/or lifestyle