Digital Content Strategist, Campaigns

Job ID 2024-6595

Editorial El Segundo, California


Position at WebMD

Medscape, a division of WebMD, develops and hosts physician portals and related mobile applications that make it easier for physicians and healthcare professionals to access clinical reference sources, stay abreast of the latest clinical information, learn about new treatment options, earn continuing medical education credits and communicate with peers.

WebMD is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, ancestry, color, religion, sex, gender, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law.
Position Summary
Medscape is seeking an integrated content producer to conceive, curate and create content packages targeting specific high-value audiences from ideation through to on-site/ on-app execution. This role will heavily leverage analytics, AI, and other technology-led tools to develop packages that extend the value of content across Medscape and WebMD while growing engagement across a range of audience segments. Duties include working with editors, content creators, marketing, designers, analytics and sales to ideate, produce and market high-performing content packages. This position will work with a geographically distributed team and reports to the Executive Director of Editorial.  
The position requires innovative thinking, AI facility, outstanding storytelling skills, as well as an understanding of the needs of physicians across the field of medicine. Creativity, unconventional thinking, news and marketing judgment, AI prompt-writing experience and an understanding of performance analytics are critical to the success of this position. The role requires both independence and deep teamwork; a high level of organization; the ability to meet tight deadlines; and the ability to collaborate with a large, fast-moving team in a virtual and distributed environment. 
This role is based in El Segundo, Calif.
Responsibilities include:
  • Leverage data and analytics on both audience and performance to identify content gaps and opportunities
  • Working with other producers, editors, marketers, and designers to conceive and create packages and supporting content
  • Use AI to ideate and as an integral part of your content creation toolkit
  • Work across teams in all geographies 
  • Create, assign, and edit pieces for accuracy,  readability, and audience segment alignment
  • Execute new editorial programs as outlined by senior editorial leadership

  • Bachelor's degree in journalism or related field, or equivalent professional experience
  • 1-2 years of project management experience
  • 1-2 years of marketing or agency experience
  • 5-7 years of experience as a digital editor in branded or other content; experience in health content for a professional audience is ideal
  • Proven ability using AI to create content
  • Proven ability to manage geographically diverse teams
  • Ability to work collaboratively
  • Excellent attention to detail; superior organizational skills 
  • Comfort working on deadline in a virtual environment
  • Experience with content management systems and project management systems (Workfront) preferred but not required
  • Fluency in multiple languages a plus
 This role will be in office, out of our El Segundo location.
Salary $80,-000 - $125,000