Market Research Specialist
Job ID 2024-6969
Description
Medscape, a division of WebMD, develops and hosts physician portals and related mobile applications that make it easier for physicians and healthcare professionals to access clinical reference sources, stay abreast of the latest clinical information, learn about new treatment options, earn continuing medical education credits and communicate with peers.
WebMD is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, ancestry, color, religion, sex, gender, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law.
Medscape Market Research is a unique team within the Medscape Division of WebMD. Our primary goal is to aid healthcare market researchers reach their target audience using our panel of highly engaged physicians and other healthcare professionals. To learn more about Medscape’s market research offering, go to: www.medscapemarketresearch.com.
The Market Research Specialist is an essential member of the Client Service team, working to ensure we fully deliver on client expectations. The Specialist will be responsible for fully delivering the outlined project specifications on‐time, while meeting/exceeding client expectations. This person will collaborate with internal team members, including Sales/Pre-Sales and Project Management teams to ensure we are achieving high client satisfaction. Specific responsibilities include:
Responsibilities:
- Oversee the delivery of quantitative and qualitative survey recruitment projects in order to maximize the number of completes delivered
- Review new project specifications to understand complexity and provide Project Managers with additional guidance on targeting and recruitment
- Ensure accurate and timely project set‐up, execution and project closure based on the client approved specs and timeline.
- Strategically manage volume, interjecting on project communication, especially on projects not meeting feasibility requirements
- Work closely with Project Management and Pre-Sales teams to ensure the success of projects in the field.
- Provide timely feedback to Project Managers on escalated projects and advise on next steps to be taken
- Pro‐actively identify recruitment issues and provide suggestions to internal teams to resolve these issues.
- Ensure project status information is updated on a regular basis, helping to maintain accurate project records and provide timely revenue forecasting updates.
- Provide best in class client service to assigned clients, ensuring that their needs are being met
- Work with internal teams to prepare cost analysis for finance and accounting to accurately close out and invoice projects.
- Increase panel satisfaction, ensuring survey completers are accurately paid within specified timeframes and working closely with the customer support team to ensure that panel member inquiries are responded to in a timely manner.
- Contribute to the development and implementation of process improvements.
Qualifications & Experience:
- 3-5 years market research experience including management of survey recruitment, online surveys
- 3+ years of project management experience
- 3+ years of experience with traditional and digital market research techniques
- Ability to work in a fast‐paced, collaborative environment.
- Ability to multi‐task among many different projects at once
- Excellent communication skills via email, phone and in‐person to manage client expectations and clearly communicate project progression.
- Ability to problem solve and think creatively to find solutions to recruitment issues.
- Demonstrated proficiency with MS‐Office (Word, Excel & PowerPoint) a must.
- 2+ years of experience with MS-Excel and pivot table experience.
- Google sheets and Google docs experience.
- Bachelors in marketing, market research, statistics, technology or relevant majors.
- Experience with quantitative and/or qualitative market research recruitment
Preferred qualifications:
- Experience in a client facing role and account management
- Experience within healthcare