Yield Management Analyst

Job ID 2024-6044

Other Newark, New Jersey


Description

Position at WebMD

WebMD is the most recognized and trusted brand of health information and the leading provider of health information services, serving consumers, physicians, healthcare professionals, employers and health plans through our public and private online portals and WebMD the Magazine. The WebMD Health Network includes WebMD, Medscape, MedicineNet, eMedicine, RxList, theheart.org and Medscape Education. Our consumer portals and mobile health applications provide engaging, relevant and credible health and wellness information, personalized health assessment tools and access to online communities.

WebMD is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, ancestry, color, religion, sex, gender, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law. 

Responsibilities: 

  • Plan, execute, manage, analyze and optimize acquisition ad campaigns on Facebook, Google,
  • Outbrain and other platforms.
  • Document and provide regular reporting on campaign metrics and profit margin analysis.
  • Troubleshoot issues on all pre-production and live campaigns by collaborating with multiple
  • teams.
  • Oversee QA process to ensure accurate campaign implementation, pacing and performance.
  • Employ data-driven approach to campaign decision-making.
 
 

Qualifications: 

  • 3+ years of digital media & social campaign marketing experience
  • Experiencing running ad campaigns in Facebook and Google with ability to optimize towards
  • specific objectives.
  • Microsoft Excel expertise is a must. Adobe Analytics and Tableau experience preferred.
  • Programmatic experience is a plus.
  • Excellent interpersonal communications skills.
  • Highly detail-oriented, strong organizational skills, and creative mindset.