Senior Affiliate Marketing Manager - BabyCenter and What to Expect
Description
Everyday Health Group (EHG) is a recognized leader in patient and provider education and services attracting an engaged audience of over 74 million health consumers and over 890,000 U.S. practicing physicians and clinicians. Our mission is to drive better clinical and health outcomes through decision-making informed by highly relevant information, data, and analytics. We empower healthcare providers, consumers and payers with trusted content and services delivered through Everyday Health Group’s world-class brands.
Everyday Health Group’s Pregnancy & Parenting division reaches millions of families worldwide every month through our global websites, mobile apps, online communities, email, and social platforms, guiding parents through every step of the parenting journey – from preconception and pregnancy to the baby years and beyond.
The Opportunity:
Everyday Health Pregnancy & Parenting is seeking a Senior Affiliate Marketing Manager to own and optimize our affiliate commerce strategy for What to Expect and BabyCenter. With an expertise in ecommerce, you will orchestrate cohesive marketing strategies across email, push notifications, app messaging, online communities, and more. Reporting to the Chief Growth Officer and collaborating closely with the editorial, product and marketing team, you will play a pivotal role in fueling incremental growth for our commerce vertical.
If you are a strategic thinker with a proven track record in affiliate marketing, passionate about collaboration, staying ahead of industry trends, optimizing financial performance, and driving online traffic and engagement, we invite you to apply.
Key Responsibilities:
- Strategy Development:
- Develop marketing strategies, objectives, and ongoing test-and-learn plans to drive traffic, increase engagement, and optimize conversion across online channels.
- Generate innovative ideas to enhance the affiliate commerce strategy, exploring creative approaches for revenue growth, expanding collaborations, and unlocking net new opportunities in the pregnancy and parenting niche.
- Campaign Coordination:
- Oversee planning, execution and optimization of affiliate marketing campaigns / shopping content across email newsletters, app promotions, push notifications, etc
- Work with the editorial team to develop a planning calendar and framework designed to deliver relevant shopping content at the right time.
- Collaborate closely with Editorial, Product, and Data Analytics teams regularly to optimize performance (i.e. conversion rates, average order value) and traffic/reach of commerce content.
- Performance Analysis:
- Monitor and analyze KPIs related to conversion funnels and revenue performance, providing regular insights to stakeholders.
- Partner with the data analytics team to comprehend business trends by marketing channel, by retailer and category, identifying opportunities and challenges.
- Industry Trends and Best Practices: Stay informed about industry trends, best practices, and innovations in affiliate marketing to inform growth strategies.
Job Qualifications:
- Minimum 4 years prior experience in product marketing, e-commerce, or affiliate marketing.
- BA degree or equivalent
- Proven experience in ecommerce and affiliate marketing, understanding of the Amazon Associates program is a bonus
- Strong analytical and communication skills.
- Previous experience at an affiliate publisher or a pregnancy/parenting brand is a plus.
- You’re a self-starter, and you love improving processes and efficiencies
Our Culture and Values:
We created our values together to guide our collective purpose and pursuits. We are collaborators and problem solvers. We empower one another to make informed decisions and to be enabled towards action. We embrace success. We recognize that innovation can spark and be born from any of us no matter our individual role or background. We encourage open mindedness and sensitivity to each other and our environment. Our personal and professional passions get ignited, nurtured and supported. We value that doing is greater than talking as the most measurable means of impact. Our collective purpose to deliver enlightened audience experiences with trusted brands is what drives the success of our business and our professional satisfaction.
Life at Everyday Health:
At Everyday Health Group, a division of Ziff Davis, we work in a culture of collaboration and welcome those who desire to join our growing global community. We believe in careers versus jobs and people versus employees. We seek enthusiastic individuals with an entrepreneurial spirit looking for an environment that rewards your best work.
Everyday Health offers competitive salaries in addition to robust health and wellness benefits including medical, dental, vision, life and disability benefits, Flexible Spending accounts, 401(k) with company match, an Employee Stock Purchase Plan, Pregnancy and Parental leave, Family Planning Support via Maven, Flexible Time Off, Volunteer Time Off, Fitness Reimbursement as well as employee-focused engagement and education programs, including Employee Resource Groups and company-sponsored events. If you’re seeking a dynamic, flexible work environment where you can see the direct impact of your performance, then Everyday Health is the place for you. Everyday Health Group has employees located in 40+ states as well as offices in NYC, Asheville, Boston, London, England and Mumbai, India.
Everyday Health Group is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive and equitable environment for all employees.
*Note: Disclosure as required by CO sb19-085 (8-5-20), NYCHRL, and CA SB-1162: and WA SB5761: the salary compensation for this role when being performed in CO, NYC, CA or WA is $105,000-$120,000. Compensation for this business unit specific role is based on a variety of factors including experience, scope of the role, capabilities to perform the role, as well as business & company performance.