Paid Media Marketing Specialist

Marketing Remote - United States


Description

Position at Everyday Health - Professional

Everyday Health Group (EHG) is a recognized leader in patient and provider education and services attracting an engaged audience of over 74 million health consumers and over 890,000 U.S. practicing physicians and clinicians. Our mission is to drive better clinical and health outcomes through decision-making informed by highly relevant information, data, and analytics. We empower healthcare providers, consumers and payers with trusted content and services delivered through Everyday Health Group’s world-class brands. 
Health eCareers, a service of Everyday Health Professional, helps healthcare providers make the most of their calling. With thousands of healthcare employers across the United States and a network of more than 60 exclusive associations and community partners, Health eCareers supports qualified healthcare providers in finding opportunities with employers looking for top talent. Health eCareers also offers industry news and career advice targeted to your healthcare specialty, as well as the latest healthcare salary data. For employers, Health eCareers has innovative recruiting tools and services and healthcare hiring insights that you won't find anywhere else. To learn more, visit healthecareers.com
The Opportunity
Health eCareers is in search of a talented Paid Media Specialist to assist in the execution and optimization of paid media channels and branding, as well as traffic and conversion performance among job seeker, client, and other healthcare audiences. This role reports to the Senior Manager of Paid Media to enhance campaign performance and ROI to help Health eCareers advance its position as the leading career resource for healthcare professionals.
Key Responsibilities
  • Oversee execution of ongoing programmatic job advertising, performance marketing, and funnel conversions across all paid channels
  • Manage the daily operations and platforms around PPC and PPA strategies tailored to the healthcare industry across major digital advertising platforms
  • Analyze and enhance performance across various external job boards to grow application rates, profitability, and client satisfaction 
  • Conduct thorough keyword research and analysis tailored to paid search campaigns within the healthcare staffing industry, identifying profitable opportunities to enhance ROI and drive targeted traffic to healthecareers.com  
  • Monitor campaign performance metrics closely, providing insights and recommendations for continuous improvement 
  • Facilitate the day-to-day operations of paid social marketing, including growth strategy implementation, budget management, optimization, and brand messaging.  
  • Support overarching strategies by collaborating with the B2B marketing team to ensure alignment of efforts for B2B marketing, career fairs, and new social marketing growth initiatives 
  • Collaborate closely with the marketing team to align paid marketing efforts with broader growth objectives and strategies
  • Correspond with the finance department to efficiently reconcile all monthly expenditures as well as oversees all invoicing and outgoing payments to paid media vendors
  • Collaborate with Partnerships, Product, Sales, and other internal teams as needed in order to achieve key objectives
  •  Evaluate marketing channels, campaigns, and tactics through thoughtful data analysis and use insights to focus efforts solely on activities that drive results
Qualifications:
  • Bachelor's degree in Marketing, Advertising, or a related field
  • Minimum of 3 years of experience in paid media advertising, preferably with a focus on PPC arbitrage 
  • Proficiency in advertising platforms such as Google Ads, Bing Ads, and Facebook Ads
  • Proven track record of driving successful campaigns 
  • Excellent analytical skills with the ability to interpret data and make data-driven decisions
  • Strong proficiency in Microsoft Excel and Google Analytics 
  • Strong communication and collaboration skills, with the ability to work effectively in a team environment
  • Experience in healthcare or recruitment a plus
Our Culture and Values 
We created our values together to guide our collective purpose and pursuits. We are collaborators and problem solvers. We empower one another to make informed decisions and to be enabled towards action. We embrace success. We recognize that innovation can spark and be born from any of us no matter our individual role or background. We encourage open mindedness and sensitivity to each other and our environment. Our personal and professional passions get ignited, nurtured and supported. We value that doing is greater than talking as the most measurable means of impact. Our collective purpose to deliver enlightened audience experiences with trusted brands is what drives the success of our business and our professional satisfaction.  
 
Life at Everyday Health 
At Everyday Health Group, a division of Ziff Davis, we work in a culture of collaboration and welcome those who desire to join our growing global community.  We believe in careers versus jobs and people versus employees.  We seek enthusiastic individuals with an entrepreneurial spirit looking for an environment that rewards your best work. 
 
Everyday Health offers competitive salaries in addition to robust health and wellness benefits including medical, dental, vision, life and disability benefits, Flexible Spending accounts, 401(k) with company match, an Employee Stock Purchase Plan, Pregnancy and Parental leave, Family Planning Support via Maven, Flexible Time Off, Volunteer Time Off, Fitness Reimbursement as well as employee-focused engagement and education programs, including Employee Resource Groups and company-sponsored events. If you’re seeking a dynamic, flexible work environment where you can see the direct impact of your performance, then Everyday Health is the place for you.  Everyday Health Group has employees located in 40+ states as well as offices in NYC, Asheville, Boston, London, England and Mumbai, India. 
Everyday Health Group is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive and equitable environment for all employees.
*Note: Disclosure as required by CO sb19-085 (8-5-20), NYCHRL, and CA SB-1162 and WA SB5761: the salary compensation for this role when being performed in CO, NYC, CA or WA is $50,000 to $60,000.  Compensation for this business unit specific role is based on a variety of factors including experience, scope of the role, capabilities to perform the role, as well as business & company performance.
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