Marketing Manager, Partnerships
Description
Everyday Health Group (EHG) is a recognized leader in patient and provider education and services attracting an engaged audience of over 74 million health consumers and over 890,000 U.S. practicing physicians and clinicians. Our mission is to drive better clinical and health outcomes through decision-making informed by highly relevant information, data, and analytics. We empower healthcare providers, consumers and payers with trusted content and services delivered through Everyday Health Group’s world-class brands.
The Opportunity
Health eCareers, a property of Everyday Health Group, is looking for an experienced Marketing Manager to create, implement, and track marketing programs that support partnerships, partner events, and partner business development. This role reports to the Director of B2B Marketing and is an integral part of our marketing team, responsible for managing multiple campaigns across marketing channels, testing new strategies, working with the Partners team, and helping Health eCareers advance its position as the leading career resource for healthcare professionals.
Key Responsibilities
- Lead the integrated marketing strategy and execution of virtual and in-person partner career fairs and other events.
- Lead all marketing efforts that support our critically important associations and other partners to drive new partner acquisition, growth, engagement, and retention.
- Manage execution of marketing campaigns including, but not limited too, email, search, social, display, and partner enablement.
- Work with Marketing Director and Email Operations team to execute and optimize email marketing strategies to increase partner career center engagement and job seeker users.
- Collaborate with Sales, Partnerships, Product, and other internal teams as needed in order to achieve key objectives.
- Evaluate marketing channels, campaigns, and tactics through thoughtful data analysis and use insights to focus efforts on activities that drive results.
Job Qualifications
- Bachelor’s degree
- 4 years or more experience in partner or B2B marketing or related area
- Experience working in event marketing and with sales teams
- Experience writing marketing copy
- Experience using Google Analytics
- Highly analytical and data-driven
- Strong interpersonal and communication skills
- Strong project management skills
- Experience working with Salesforce and Pardot Marketing Automation platform (or equivalent)
- Experience in healthcare marketing a plus
About Health eCareers
Health eCareers helps healthcare providers make the most of their calling. With thousands of healthcare employers across the United States and a network of more than 60 exclusive associations and community partners, Health eCareers supports qualified healthcare providers in finding opportunities with employers looking for top talent. Health eCareers also offers industry news and career advice targeted to your healthcare specialty, as well as the latest healthcare salary data. For employers, Health eCareers has innovative recruiting tools and services and healthcare hiring insights that you won't find anywhere else. To learn more, visit healthecareers.com. Health eCareers is a part of Everyday Health Professional.
Our Culture and Values
We created our values together to guide our collective purpose and pursuits. We are collaborators and problem solvers. We empower one another to make informed decisions and to be enabled towards action. We embrace success. We recognize that innovation can spark and be born from any of us no matter our individual role or background. We encourage open mindedness and sensitivity to each other and our environment. Our personal and professional passions get ignited, nurtured and supported. We value that doing is greater than talking as the most measurable means of impact. Our collective purpose to deliver enlightened audience experiences with trusted brands is what drives the success of our business and our professional satisfaction.
Life at Everyday Health
At Everyday Health Group, a division of Ziff Davis, we work in a culture of collaboration and welcome those who desire to join our growing global community. We believe in careers versus jobs and people versus employees. We seek enthusiastic individuals with an entrepreneurial spirit looking for an environment that rewards your best work.
Everyday Health offers competitive salaries in addition to robust health and wellness benefits including medical, dental, vision, life and disability benefits, Flexible Spending accounts, 401(k) with company match, an Employee Stock Purchase Plan, Pregnancy and Parental leave, Family Planning Support via Maven, Flexible Time Off, Volunteer Time Off, Fitness Reimbursement as well as employee-focused engagement and education programs, including Employee Resource Groups and company-sponsored events. If you’re seeking a dynamic, flexible work environment where you can see the direct impact of your performance, then Everyday Health is the place for you. Everyday Health Group has employees located in 40+ states as well as offices in NYC, Asheville, Boston, London, England and Mumbai, India.
Everyday Health Group is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive and equitable environment for all employees.
*Note: Disclosure as required by CO sb19-085 (8-5-20), NYCHRL, and CA SB-1162 and WA SB5761: the salary compensation for this role when being performed in CO, NYC, CA or WA is $60,000to $75,000. Compensation for this business unit specific role is based on a variety of factors including experience, scope of the role, capabilities to perform the role, as well as business & company performance.