Data Business Intelligence Specialist (Marketing)
Description
Job Title: Marketing Data and Automation Specialist
Position Overview:
As a Marketing Data and Automation Specialist within the Global Marketing team at Vipre Security Group, you will play a crucial role in leveraging data-driven insights to optimize marketing strategies and enhance business performance. This position requires expertise in Salesforce (SFDC) and Pardot platforms, along with a deep understanding of marketing analytics and business intelligence principles.
Key Responsibilities:
1. Data Management and Integration:
- Manage and maintain data integrity within Salesforce (SFDC) and Pardot platforms.
- Knowledge of Sales Engagement (formerly High-Velocity Sales) and Account Engagement (formerly Pardot) is critical.
- Develop and implement data integration strategies to ensure seamless flow of information between systems.
- Collaborate with cross-functional teams to integrate marketing data with other business systems for comprehensive analysis.
- Extensive experience with the use of Zapier - creating process flows and updating existing ones already in place.
- Experience of working with multiple websites for one organization a benefit.
2. Analytics and Reporting:
- Utilize Salesforce and Pardot analytics tools to generate insights into marketing campaign performance, lead generation, and customer engagement.
- Develop and deliver regular reports and dashboards to track key marketing metrics and KPIs.
- Conduct ad-hoc analysis to uncover trends, identify opportunities, and inform strategic decision-making.
- Be proficient in using GA4 across multiple websites to leverage Google Analytics for data-driven strategies, optimizing campaign performance and enhancing customer insights.
3. Marketing Automation:
- Design, implement, and optimize marketing automation workflows within Pardot to streamline campaign execution and lead nurturing processes.
- Leverage automation capabilities to personalize marketing communications and improve overall campaign effectiveness.
- Monitor and troubleshoot automation processes to ensure accurate and timely delivery of marketing assets.
4. Audience Segmentation and Targeting:
- Collaborate with marketing teams to develop audience segmentation strategies based on customer demographics, behaviors, and engagement patterns.
- Implement targeted marketing campaigns utilizing segmentation criteria to enhance relevance and engagement.
- Continuously evaluate and refine segmentation approaches based on performance feedback and data analysis.
5. Optimization and Continuous Improvement:
- Identify opportunities for process optimization and efficiency gains within Salesforce and Pardot platforms.
- Conduct A/B testing and experimentation to optimize marketing tactics, messaging, and audience targeting.
- Stay abreast of industry best practices, emerging technologies, and trends in marketing analytics to drive continuous improvement initiatives.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, Data Science, or related field.
- Proven experience (5 years) working with Salesforce (SFDC) and Pardot platforms (or similar solutions i.e. Marketo), with demonstrated expertise in data management, analytics, and automation.
- At least 3 years of experience working in a Marketing Team.
- Excellent communication and collaboration skills, with the ability to translate technical concepts into actionable insights for non-technical stakeholders.
- Detail-oriented mindset with a passion for leveraging data to drive business growth and marketing effectiveness.
- Ideally relevant certifications in Salesforce and/or Pardot (e.g., Salesforce Certified Administrator, Pardot Specialist) preferred.