Sr. Director, Consumer Sales

Sales New York, New York


Position at IGN

About IGN IGN Entertainment is one of the leading digital media companies focused on video games and entertainment.  IGN reaches more than 286 million monthly users around the world, and is followed by more than 56MM social and YouTube followers. IGN publishes content daily on 35 platforms including TikTok, Twitter, Facebook, Instagram and Snapchat Discover. Established in 1996, IGN is headquartered in Los Angeles, with offices in San Francisco, New York, and London. IGN content is localized in 20 languages and 110 countries and hosted on websites and native applications on mobile, connected TV, and Xbox and PlayStation platforms. 

The Opportunity

The Sr. Sales Director  is responsible for generating revenue by overseeing a sales team that sells full 360 media campaigns inclusive of: 

        Digital media 


        Cross platform solutions 

        Branded content 

        Social first programs 

        Influencer programs 



The ideal candidate has a proven track record of achieving annual and quarterly revenue targets, experience managing and training a sales team, and the ability to collaborate cross departmentally.   Strong client and agency relationships across key consumer accounts (QSRs, Tech, Auto, CPG, Govt, etc.) is a must.   This position is based in New York and reports directly to the SVP, Sales & Integrated Marketing. 


Key Responsibilities 

        Responsible for tracking sales pipeline (including booked revenue) and driving strategy for lead generation, prospecting, and breaking into new accounts. 

        Experience cultivating new and strengthening existing agency and client direct relationships at all levels: Senior to Mid-Tier- to create awareness and demand for IGN offerings in the marketplace. 

        Develop, mentor, and lead direct reports and support each seller’s pipeline and in-market activity 

        Work with sellers to hit and exceed quotas; providing feedback and mentorship to increase sellthrough of IGN programs and sponsorships 

        Help author and build marketing collateral to uniquely position IGN and help sell through custom ideas and large scale programs 

        Review and provide feedback on RFP ideas, proposal submissions, and accompanying collateral, ensuring that business proposals have a strong chance for consideration and ultimately closing. 

        Creative and consultative sales approach when working with clients and agency partners to deliver innovative solutions that produce measurable results 

        Communicate what is needed to generate/grow revenue and work closely with Sales VP and SVP, Sales and cross departmentally to develop solutions 

        Collaborate with other departments across the organization such as Creative Strategy, Sponsorships & Partnerships, Revenue Operations, Content, and more to support the sales teams’ needs to drive business results. 

        Ability to excel in a fast paced, dynamic work environment and maintain a positive attitude in stressful situations, as it relates to challenges, deadlines, and financial pressure.  

        Experience working with brands like: Coca Cola, Pizza Hut, Mondelez, Nestle, Pepsi, FritoLay, ABInbev, Diageo, Microsoft, Dell, Intel, T-Mobile, Samsung, Fidelity, Ally and more. 

        Travel as needed;  attend sales calls and provide feedback to develop Sales Managers and Account Executives’ growth. 

Job Qualifications

        6+ years of sales experience; with a minimum of 3+ years of sales management experience. 

        Track record of successfully leading sales professionals. 

        Strong leadership skills  

        Excellent presentation and negotiation skills 

        Organized, creative, and results driven 

        Category specific client and agency relationships 

        Knowledge of the gaming and entertainment industry is a plus 

        Bachelor’s Degree or equivalent experience 

Our Culture and Values

At IGN, we believe diversity stimulates creativity, promotes the exchange of new ideas, and enriches our personal and professional lives. We are committed to championing diversity in all that we do, weaving fairness and equity into the fabric of our organization, and achieving a safe, welcoming, inclusive, and antiracist culture where everyone belongs and everyone can thrive. 

Here’s the good stuff about us…

        You’ll make an impact. We reach 360MM monthly unique users. We’re big time, but we’re not afraid to give you real opportunities to be epic and make a difference immediately. 

        We’ve got a big presence, but a small team. 

        We have fun. It’s all about games, entertainment, and fun. Anyone can offer a casual work environment, flexible hours, and benefits. We can offer that and a place where you can squad up with your coworkers in the game room. 

        We’re passionate about what we do. IGN employees understand our users, because they are our users. We have a personal interest in providing the best possible product. 

IGN  offers competitive salaries in addition to robust health and wellness focused benefits including medical, dental, vision, life and disability benefits; Flexible Spending accounts, 401(k) with company match, an Employee Stock Purchase Plan, Pregnancy and Parental leave, Family Planning Support via Maven,  Flexible Time Off, Volunteer Time Off, Fitness Reimbursement as well as employee-focused engagement and education programs, including Employee Resource Groups and company-sponsored events. If you’re seeking a dynamic work environment where you can see the direct impact of your performance, then IGN is the place for you. 

IGN is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive and equitable environment for all employees. 

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodations. 

*Note: Disclosure as required by NYCHRL, the base salary range for this role when being performed in the City of New York is $120,000-$150,000.  Compensation for this business unit specific role is based on a variety of factors including experience, scope of the role, capabilities to perform the role, as well as business & company performance.