Product Marketing Manager, Ad Sales Revenue

Sales Austin, Texas Remote - United States


Description

Position at Spiceworks

Who you are  

We are seeking an experienced product marketer with a passion for strategically driving and maximizing revenue through new and existing sales opportunities.  The ideal candidate will have a strong understanding of digital advertising platforms and the media landscape with experience in media buying or selling.  This person is a team player with a natural instinct to collaborate cross functionally and foster relationships across the organization as they help shape product roadmaps and go-to-market strategies and processes.  You are a creative storyteller that can create compelling client-facing sales collateral to drive demand for new and existing products.  You are comfortable taking complex solutions and translating them into compelling client-agnostic product narratives, working with design to visually bring the concept to life, and creating case studies to continue momentum and drive adoption across the full suite of solutions. 


What you’ll do

As a key member of the Solutions Marketing team, you’ll own the GTM sales process end to end with product strategy and ideation, pricing recommendations, collateral building, and sales training to drive adoption of diversified revenue opportunities.  You will work with a variety of teams across the organization to operate as the voice of the marketer and sales team, articulating the needs and objectives that will drive meaningful revenue during GTM process.  You will operate as a leader and educator who thrives on being the go-to resource for sales, client success, and other cross-functional teams to ensure adoption and traction among high priority products.  You will also be responsible for training the sales, marketing, and client success teams on new and existing products, keeping everyone abreast of new developments, announcements and areas of opportunity to grow revenue.


What will be your responsibilities

  • Identify opportunities that meet market demands and grow sales advertising revenue
  • Develop and own the GTM strategy across a wide ranging solution suite
  • Translate client and sales needs to cross-functional team of product management, sales, marketing, enablement and creative teams to accelerate business growth, collaboratively shape new product roadmaps and optimize existing client solutions
  • Identify and size product gaps and market opportunities to influence the advertising product and optimization roadmaps
  • Develop compelling product positioning, process documentation, and go-to-market plans
  • Collaborate with sales to drive and track the adoption and performance of high priority products
  • Measure the effectiveness of revenue generation from new product opportunities and strategies and pivot as necessary
  • Follow and analyze market trends and provide actionable insights to product management and sales leadership
  • Take a data-driven approach to focus efforts and prioritize the most impactful activities to deliver KPIs and revenue growth

What does it take to do this job

  • 5+ years of experience in product marketing, media planning, or digital media sales, preferably in B2B or B2C 
  • Proven track record in bringing concepts to commercialization: demonstrated success in analyzing market opportunities, defining market requirements, and managing go-to-market.
  • Comfortable with technical, digital media, legal and financial language
  • Experience with interpreting data and research
  • Excellent written and verbal communications
  • Ability to build strong, trusting relationships cross functionally 


***In terms of logistics, all interviews will take place over phone or video due to the ongoing coronavirus pandemic***

Ziff Tech Group  is a safe, inclusive workplace for people of all backgrounds and walks of life. We strongly encourage you to apply if you are from a marginalized or underrepresented group, particularly in the technology industry. Some candidates may see a long list of job requirements and feel discouraged because they don't match every single bullet point - we suggest, please apply anyway. We're flexible on location wherever possible - we are a Work From Anywhere company. We don't believe in a "perfect" candidate because we believe in our core value, "Evolve and Adapt Quickly". If you believe this is a role that you'll be excited to work in every day, want to be a part of a culture like ours, and will be relentless about pushing boundaries to succeed, please apply.