Creative Operations Manager
Description
Everyday Health Group (EHG) is a recognized leader in patient and provider education and services attracting an engaged audience of over 74 million health consumers and over 890,000 U.S. practicing physicians and clinicians. Our mission is to drive better clinical and health outcomes through decision-making informed by highly relevant information, data, and analytics. We empower healthcare providers, consumers and payers with trusted content and services delivered through Everyday Health Group’s world-class brands.
The Opportunity
The Pregnancy and Parenting team is looking for a Creative Operations Manager, Strategic Programs who will lead the end-to-end creative strategy and execution for the EHG P&P Clinical Research Recruiting business – i.e. digital patient recruitment campaigns on EHG P&P digital platforms (e.g. BabyCenter, What to Expect) on behalf of clinical research studies.
Key Responsibilities:
● Lead all aspects of creative development including drafting creative briefs, uncovering patient insights, copywriting, managing copywriters and photos editors, evaluating creative
● Responsible for managing localization and translation for ex-US campaigns
● Shepherd creative through multiple rounds of internal and external review. Responsible for ensuring compliance with all sponsor and regulatory requirements.
● Execute the creative strategy for every recruitment campaign – select creative for launch based on data and insights, optimize based on in-market performance
● Responsible for analyzing creative performance and summarizing insights and recommendations for client reports
● Partner with internal stakeholders and clients to recommend and test new creative approaches
● Partner with the Research & Insights team to execute quantitative and qualitative research to uncover valuable insights to support our go-to-market strategy
● Determine how best to resource creative development with internal and external resources and align recommendation with key stakeholders
● Manage freelance and vendor resources including contracting, invoicing and billing.
● Develop and execute annual trade marketing strategy to increase our awareness in the industry and convey our unique value proposition
● Shape and evaluate new business opportunities in the creative development space – e.g. extend our services to include social media and paid search
● Demonstrate passion and flexibility to contribute to the Business Development team’s responsibilities in multiple capacities as work streams evolve
Job Qualifications
● Bachelor’s degree
● 3-5 years experience in consumer marketing, digital marketing and/or brand management
● Must have experience developing creative/ communications strategy and evaluating creative pre and post launch through data and analytics
● Experience executing digital media campaigns, evaluating performance and optimizing based on performance data
● Experience working in the healthcare industry; bonus to have experience in patient recruitment for clinical trials
● Experience copywriting in general and specifically in a regulated field like the health space, preferred
● Experience localizing and translating creative for ex-US markets, preferred
● Experience utilizing a results-oriented and data-driven approach to meet goals
● Strong business acumen and communication skills (written and verbal)
● Analytical and data-driven; ability to distill data from many inputs to key points and make recommendations
● Ability to collaborate in a cross-functional environment, and gain alignment with key stakeholders
● Self-starter who can manage multiple priorities effectively and work efficiently in a fast-paced environment
● Strong organizational and prioritization skills
● Ability to think big-picture and also pay close attention to detail
● High level of proficiency with Microsoft Excel, Word, and PowerPoint
Our Culture and Values
We created our values together to guide our collective purpose and pursuits. We are collaborators and problem solvers. We empower one another to make informed decisions and to be enabled towards action. We embrace success. We recognize that innovation can spark and be born from any of us no matter our individual role or background. We encourage open mindedness and sensitivity to each other and our environment. Our personal and professional passions get ignited, nurtured and supported. We value that doing is greater than talking as the most measurable means of impact. Our collective purpose to deliver enlightened audience experiences with trusted brands is what drives the success of our business and our professional satisfaction.
Life at Everyday Health
At Everyday Health Group, a division of Ziff Davis, we work in a culture of collaboration and welcome those who desire to join our growing global community. We believe in careers versus jobs and people versus employees. We seek enthusiastic individuals with an entrepreneurial spirit looking for an environment that rewards your best work.
Everyday Health offers competitive salaries in addition to robust health and wellness benefits including medical, dental, vision, life and disability benefits, Flexible Spending accounts, 401(k) with company match, an Employee Stock Purchase Plan, Pregnancy and Parental leave, Family Planning Support via Maven, Flexible Time Off, Volunteer Time Off, Fitness Reimbursement as well as employee-focused engagement and education programs, including Employee Resource Groups and company-sponsored events. If you’re seeking a dynamic, flexible work environment where you can see the direct impact of your performance, then Everyday Health is the place for you. Everyday Health Group has employees located in 40+ states as well as offices in NYC, Asheville, Boston, London, England and Mumbai, India.
Everyday Health Group is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive and equitable environment for all employees.
*Note: Disclosure as required by CO sb19-085 (8-5-20), NYCHRL, and CA SB-1162 and WA SB5761: the salary compensation for this role when being performed in CO, NYC, CA or WA is $80,000 to $100,000. Compensation for this business unit specific role is based on a variety of factors including experience, scope of the role, capabilities to perform the role, as well as business & company performance.