Analytics Manager, Commerce
Description
Everyday Health Group (EHG) is a recognized leader in patient and provider education and services attracting an engaged audience of over 74 million health consumers and over 890,000 U.S. practicing physicians and clinicians. Our mission is to drive better clinical and health outcomes through decision-making informed by highly relevant information, data, and analytics. We empower healthcare providers, consumers and payers with trusted content and services delivered through Everyday Health Group’s world-class brands.
Everyday Health Group’s Pregnancy & Parenting division reaches millions of families worldwide every month through our global websites, mobile apps, online communities, email, and social platforms, guiding parents through every step of the parenting journey – from preconception and pregnancy to the baby years and beyond.
The Opportunity:
Everyday Health Pregnancy & Parenting is seeking an Analytics Manager, Commerce for What to Expect and BabyCenter.
In this role, you will be responsible for gathering and analyzing affiliate data from multiple sources and will be a key point person in all data-driven business decisions. The ideal candidate is a seasoned data analyst with experience in affiliate marketing platforms. Reporting to the Director of Data Insights and collaborating closely with the Director of Commerce Content Strategy, you will play a pivotal role in driving data-driven decision-making to maximize revenue generation.
Key Responsibilities:
- Data Synthesis and Analysis:
- Collect and consolidate data from Amazon Associates, Impact Radius, and Skimlinks.
- Analyze affiliate commerce data to identify trends, patterns, and opportunities for optimization.
- Work closely with the editorial and marketing teams to understand their goals and provide data-driven insights.
- Report Generation:
- Develop and maintain regular and ad-hoc reports to track key performance indicators (KPIs) related to affiliate commerce.
- Create synthesized reports that clearly communicate insights, trends, and recommendations to stakeholders.
- Collaborate with cross-functional teams to ensure data accuracy and relevance.
- Collaboration with Editorial Team:
- Partner with the editorial team to align data insights (conversion rate, traffic, AOV, etc.) with content strategy.
- Provide data-driven recommendations for content creation, focusing on high-performing affiliate products and topics.
- Assist in identifying opportunities for content optimization and improvement.
- Collaboration with Marketing Team:
- Collaborate with the marketing team to optimize owned media/tactics such as email and in-app messaging. Provide insights on the most effective channels and messaging for driving affiliate commerce.
- Utilize data to enhance targeting, personalization, and overall performance of affiliate marketing efforts.
Requirements:
- Bachelor's Degree and 5-10 years of experience in ecommerce, data analytics, marketing/ad-tech, or other quantitative fields.
- Knowledge of affiliate networks and SaaS platforms (Amazon Associates, Impact, Commission Junction, ShareASale, Awin, Rakuten, etc.)
- Strong ability to interpret complex data, identify patterns, and provide actionable insights.
- Experience with conversion rate optimization (CRO) techniques and strategies.
- Excellent communication skills with the ability to effectively convey technical information to non-technical stakeholders.
- Strong proficiency in data visualization tools (e.g., Looker, PowerBI, etc)
- Confidence using SQL for fetching and manipulating data
Our Culture and Values:
We created our values together to guide our collective purpose and pursuits. We are collaborators and problem solvers. We empower one another to make informed decisions and to be enabled towards action. We embrace success. We recognize that innovation can spark and be born from any of us no matter our individual role or background. We encourage open mindedness and sensitivity to each other and our environment. Our personal and professional passions get ignited, nurtured and supported. We value that doing is greater than talking as the most measurable means of impact. Our collective purpose to deliver enlightened audience experiences with trusted brands is what drives the success of our business and our professional satisfaction.
Life at Everyday Health:
At Everyday Health Group, a division of Ziff Davis, we work in a culture of collaboration and welcome those who desire to join our growing global community. We believe in careers versus jobs and people versus employees. We seek enthusiastic individuals with an entrepreneurial spirit looking for an environment that rewards your best work.
Everyday Health offers competitive salaries in addition to robust health and wellness benefits including medical, dental, vision, life and disability benefits, Flexible Spending accounts, 401(k) with company match, an Employee Stock Purchase Plan, Pregnancy and Parental leave, Family Planning Support via Maven, Flexible Time Off, Volunteer Time Off, Fitness Reimbursement as well as employee-focused engagement and education programs, including Employee Resource Groups and company-sponsored events. If you’re seeking a dynamic, flexible work environment where you can see the direct impact of your performance, then Everyday Health is the place for you. Everyday Health Group has employees located in 40+ states as well as offices in NYC, Asheville, Boston, London, England and Mumbai, India.
Everyday Health Group is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive and equitable environment for all employees.
*Note: Disclosure as required by CO sb19-085 (8-5-20), NYCHRL, and CA SB-1162: and WA SB5761: the salary compensation for this role when being performed in CO, NYC, CA or WA is $105,000-$120,000. Compensation for this business unit specific role is based on a variety of factors including experience, scope of the role, capabilities to perform the role, as well as business & company performance.