Employer Branding Specialist
Description
About the role:
As an Employer Branding Specialist, you'll be the architect of the company's identity in the job market, weaving together compelling narratives and strategies that magnetize top talent. Through innovative storytelling, social media prowess, and engaging employee experiences, you'll craft a vibrant employer brand that not only attracts but captivates the best minds in the industry.
As an Employer Branding Specialist, you'll be the architect of the company's identity in the job market, weaving together compelling narratives and strategies that magnetize top talent. Through innovative storytelling, social media prowess, and engaging employee experiences, you'll craft a vibrant employer brand that not only attracts but captivates the best minds in the industry.
OUR VALUES
PERSISTENCE
We never give up and are determined to be the best at what we do.
RESPECT
We value and respect our clients, players, and our team members; promoting professionalism, integrity and fairness without compromise.
OWNERSHIP
We take ownership of our work and consistently deliver in a reliable manner; always providing the highest level of quality. Joining our PRO team means working at the forefront of an exciting and ever-growing global industry.
Whatever your role or experience level, you’ll play an important part in delivering our success. And you can expect to learn, have fun, and make lifelong connections along the way
We never give up and are determined to be the best at what we do.
RESPECT
We value and respect our clients, players, and our team members; promoting professionalism, integrity and fairness without compromise.
OWNERSHIP
We take ownership of our work and consistently deliver in a reliable manner; always providing the highest level of quality. Joining our PRO team means working at the forefront of an exciting and ever-growing global industry.
Whatever your role or experience level, you’ll play an important part in delivering our success. And you can expect to learn, have fun, and make lifelong connections along the way
What would you be doing:
- Strategic Collaboration: Work closely with TA, HR, and wider teams to gain a deep understanding of our hiring needs and the unique value proposition we offer to employees. Leverage these insights to develop and execute a compelling employer branding strategy.
- Brand Advocacy: Elevate our employer brand by showcasing our core values of transparency, respect, and collaboration. Create messaging that reflects our commitment to open communication, diversity and inclusion, and cross-functional teamwork, making our company a desirable place to work.
- Social Media and Digital Channels Management: Utilize social media and other digital channels to promote our employer brand in Bulgaria and beyond. Develop content that highlights our workplace culture, employee experiences, and career opportunities to build engagement and attract potential candidates.
- Out-of-Home (OOH) Marketing Campaigns: Design and implement innovative advertising campaigns using billboards, public transport, and other OOH marketing mediums to increase our visibility as a top employer in the market.
- Content Creation: Produce engaging, authentic content that resonates with our target audience, including success stories, employee testimonials, and behind-the-scenes looks at our company culture.
- Market Research: Stay informed about employer branding trends and best practices, particularly within Bulgaria, to ensure our strategies remain innovative and effective.
- Analytics and Reporting: Measure and report on the effectiveness of employer branding initiatives, using data to optimize strategies and demonstrate ROI.
What makes you a strong candidate:
- Proven experience in employer branding, marketing, or a related field, with a strong portfolio of successful branding campaigns.
- Excellent understanding of social media and digital marketing strategies, with experience in managing brand presence across multiple platforms.
- Creative thinker with the ability to produce compelling content that tells a story and engages audiences.
- Strong interpersonal and collaboration skills, capable of working effectively with cross-functional teams to gather insights and achieve common goals.
- Experience in designing and executing OOH marketing campaigns is a plus.
- Fluent in English, with exceptional communication skills, both written and verbal.
- Ability to analyze data, measure campaign effectiveness, and adapt strategies based on insights.
What we give you in return:
- We offer an advantageous start net salary;
- A detailed company training on highest standards;
- A chance to work in friendly and supportive culture;
- Tremendous growth opportunities in a large fast moving international company.
Join us to be a part of a forward-thinking team, committed to creating a workplace where everyone feels valued, heard, and empowered. Together, we'll build our reputation as an employer of choice, attracting and retaining the best talent in Serbia and beyond
About us:
ARRISE powers Pragmatic Play, a leading supplier of player-favourite content to the iGaming industry.
We are a software development and services company delivering end-to-end digital solutions. Headquartered in Gibraltar with offices around the world, including Malta, Romania, India, Canada and Bulgaria, we are a global team of over 4,000 talented individuals with decades of experience across multiple industries and professions. Together, we form a cross-functional powerhouse that is driven to deliver.
This role is with the ARRISE group powering Pragmatic Play.
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