Senior Director Marketing

Sales/Marketing Philadelphia, Pennsylvania


Description

 

 

Senior Director, Marketing

 

The 7,800 educators and healthcare professionals employed by FullBloom are driven by a common purpose: to positively impact the educational, behavioral, and social-emotional welfare of every child with whom we engage, no matter the child’s individual circumstance. We dedicate our careers to improving outcomes for at-risk and struggling youth, including those with learning and emotional disabilities. In doing so, we play a truly crucial role in the lives of children, their families and their communities. Our purpose drives our performance and we are looking for individuals who want to make an impact. Come explore FullBloom and its three operating divisions – Catapult Learning, Specialized Education Services, Inc (SESI), and Little Leaves.


Job Summary:

FullBloom is seeking a Senior Director, Marketing to join our team. The successful candidate is an experienced marketing leader with strong interpersonal, communication, and time-management skills who thrives in a fast-paced environment. The primary focus of this role is leading the team responsible for building and executing marketing strategies to effectively connect our brand and service offerings with our clients and prospects wants, needs, and unmet needs. This position will report to the VP, Marketing and will support the marketing team’s efforts across all divisions.

 

Responsibilities:

  • Lead development of integrated B2B growth strategies and tactics and implement marketing plans to achieve business goals
  • Lead messaging strategy and development of B2B content and sales tools (marcomm, collateral, digital/web, thought leadership, social, video, email) that align with the FullBloom brand and its operating divisions
  • Develop and collaborate with product SMEs on creation of go-to-market strategies for new products and market segments
  • Partner with sales and business development to develop creative market-by-market solutions that promote our capabilities and drive incoming leads
  • Brand management –Develop and execute brand integration strategy; Build brand awareness that supports growth strategies across all divisions.
  • In collaboration with digital marketing team, create and analyze integrated lead generation efforts across multiple channels, including identifying opportunities to improve engagement and conversion
  • Support and execute B2B & B2C marketing strategies to drive student & client enrollment in educational and behavioral programs and services
  • Own development of the content calendar to align with overall growth strategy
  • Develop KPIs to evaluate performance of marketing efforts
  • Lead, develop, and coach a team of 4+ marketers
  • Manage budget and resource allocation

 

Qualifications:

  • Bachelor’s degree in Marketing, Business or related field required; MBA preferred
  • 8+ years’ experience in B2B Marketing, Brand and/or Content Strategy
  • 3-5+ years’ experience leading a team of direct reports
  • Service industry experience required; B2C marketing desirable
  • K12 education sector, special education, and/or child behavioral health experience desirable
  • Demonstrated experience identifying target audiences and developing integrated marketing plans
  • Solid experience and understanding of sales support                      
  • Must possess strong analytical and communication skills
  • Must have excellent project management and organizational skills with a high attention to detail
  • Must possess high level of initiative, leadership, and problem-solving skills
  • Proficient in Microsoft Office (Word, Excel, Outlook, PowerPoint)
  • Understanding of SEO/SEM, email automation, digital platforms, and CRM

 

About FullBloom:

FullBloom provides education and behavioral health solutions for children and their families, leading to better life outcomes, regardless of the learning obstacles and other challenges they face. The company’s team of over 7,800 education and healthcare professionals work to achieve measurable and sustained academic and behavioral gains through evidence-based programs that include specialized education, Applied Behavior Analysis (ABA) therapies, intervention services, and professional development. Founded in 1976 and headquartered in Camden, New Jersey, FullBloom supports tens of thousands of children and families, over 1,000 school districts, and more than 25,000 teachers annually through its three operating divisions – Catapult Learning, Specialized Education Services, Inc (SESI), and Little Leaves. www.fullbloom.org