AV Planner Buyer

Buying, Trading & Investment
London, England


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AV Planner Buyer


If you require any adjustments or additional support during the recruitment process, for any reason whatsoever, please let us know at [email protected]


At EssenceMediacom we want to eradicate inequity. We don't tolerate it and when we see it, we act. We attract, support and develop our talent without bias and strive to foster the empathy, creativity and diversity of thought needed to drive meaningful change for our people, our clients, our industry and our society. WPP and GroupM have already made strong commitments to combat racial injustice. While we are part of this group, we know we have an individual responsibility as an employer and an industry leader to fight against racism. That’s why we have pledged the following seven commitments.


Even if you don’t meet all the requirements, that’s okay, and we encourage you to apply anyway to find out more about whether this is the right match for you.


Did you know that marginalised groups including women, people of colour and people with a disability are more likely to discount themself for a role if they don't feel they meet every requirement or understand the reasonable adjustment that can be made? This is why we encourage connection and conversation to ensure that everyone has the opportunity and information needed to find the right role, for them. If this role isn’t quite right, you may be the perfect fit for another – so go ahead, apply and find out!



Overview of role


EssenceMediacom handles the media planning and buying for some of the world's smartest advertisers.  Supported by keen consumer insight, analysis and experience, we are part of the largest media planning and buying network in the world.


We are the only agency to simultaneously hold the title of Agency Network of the Year across all 5 of the industry’s biggest awards, whilst recently being named Campaign’s Media Agency of the Decade.

We are looking for a diligent buyer with TV buying experience and has some knowledge across other AV channels such as Online Video, Addressable TV, OOH TV, Cinema and Radio, so they are equipped to work on one of the UK’s biggest and most forward-thinking advertisers – Tesco. There will also be opportunities to be involved in the Planning across these channels.



Reporting of the role


This role reports directly to the Account Manager and Account Director, along with reporting to relevant Trading Heads regarding value management, quality, and channel coordination.



3 best things about the job


  1. EssenceMediacom’s strength has always been our people. This team really reflects that. We’re a tight team working to deliver great data-led work to our clients.
  2. A widely varied client base makes for a great place to grow your career as it gives everyone in the team a real breadth of experience.
  3. An extremely supportive and encouraging leadership team that puts their team’s development first.


Measures of success


In three months, you would have:

  • A good understanding of EssenceMediacom’s planning and buying tools and data points and be able use them effectively and buy campaigns successfully


In six months, you would have:

  • Developed strong AV + Radio planning and buying skills


In 12 months, you would have:

  • Responsibility and autonomy to deliver great campaigns from start to finish with minimal involvement from your manager or AD.
  • Developed strong client relationships and attend external meetings without more senior AV presence
  • Have a good understanding of other media and the role of AV in the connected system


Responsibilities of the role


  • Responsible for the AV buying across Tesco and initially support the AM and AD in planning across AV and Radio. Ensure delivery against quality and pricing vs deals is being adhered to and to regularly communicate campaign delivery with the internal account team and the client.


What you will need


  • Relevant TV buying experience
  • Knowledge of the UK TV marketplace, along with other AV media such as radio, cinema and VOD
  • Attention to detail is key
  • Organised and be able to prioritise tasks
  • Drive and enthusiasm to work on huge clients
  • Knowledge of industry media buying tools (all media e.g. BARB, Media Ocean, Caria, Prisma and Jet)
  • Pro-actively forge relationships with media owners
  • Commercially astute and excellent negotiation skills
  • Strong interpersonal skills and good communicator
  • Collaborative and ability to build strong relationships
  • Excellent numeracy skills
  • Ensuring all billings are accurate and all financial queries and issues are resolved in a timely manner.
  • Communicating booked plans to implementational planning
  • Driven & committed
  • Multi skilled in media buying
  • Up for the challenge of helping shape the commercial product of EssenceMediacom
  • A real team player who has the ability to share their knowledge
  • Willing to muck in and get your hands dirty



About EssenceMediacom

We are a global communications agency leading with breakthrough thinking, building explosive growth for brands, and helping our clients see the bigger picture. Our daring global network of 10,000 influencers help our clients breach traditional boundaries in media, uncover novel ideas, and unleash exponential growth. EssenceMediacom challenges conventional thinking to build, propel, and supercharge our clients’ businesses at scale and lead our industry in critical areas such as diversity, equity, inclusion, and sustainability.  

EssenceMediacom understands that our people are tasked with big goals: building breakthrough growth for brands and leading with breakthrough thinking in our industry. Our people are at the heart of this work because their ideas will enable us to decode the intersections of people, content, and technology to bring our aspirations to life. Our success is down to our eclectic, diverse, and talented people. EssenceMediacom is a place for us to grow our careers and expand our horizons. EssenceMediacom is committed to building an agency culture that supports our people, puts diversity at the forefront of our operations, and creates opportunity for all. This collective culture will be our “new power” where ideas are freely exchanged, and collaboration is actively encouraged in a place where you can innovate in our hyperconnected world.  




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