Media Planning Director (Performance Campaigns)
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Google via Media Futures Group - A little about us:
Google has consolidated its media agency partnership into WPP’s GroupM, building on the world class digital work that EssenceMediacomX has delivered for Google for over 15 years. Media Futures Group (MFG) is a bespoke team that delivers on our commitment to Google for a more strategic, creative and integrated media approach established to drive better business results.
Position Summary:
We’re looking for a Media Planning Director to own the leadership across core performance areas of the Hardware pod. This role will be one of the senior Media Planning leads for this pod, as such we're looking for someone who can unite a team across different products, drive thought leadership, and be a point of contact for our clients. Ideally we’re looking for someone with experience running large Performance led campaigns with digital tactics being the core focus. You will report into the Planning Business Director and will have direct line management responsibilities too. You will be expected to work closely with other departments such as Client Services, Media Activation, Analytics and Strategy to deliver best in class campaigns.
The Media Planning Director will work closely with the Planning and Client Service lead in the pod and be accountable for the quality of Media Planning work being delivered to clients. They are ultimately responsible for the media plan recommendation, weekly reporting review and campaign PCA, they work with the team to ensure communication to the client is clear, compelling and of a high standard. They will foster strong external relationships and keep a close eye on the market to ensure new opportunities and research are reviewed and implemented for the benefit of their clients.
About yourself / Requirements:
- 5-7 years experience in digital advertising.
- Strong knowledge of the paid media landscape.
- Please note that this a digital only role, so strong digital paid media knowledge is essential
- Performance (DR) campaign experience across a range of Google products/campaigns such as Google Ads, GDN, Discovery, YouTube and DV360
- Proven experience in media at Director level, particularly across Performance led accounts, gaining solid understanding of the principles of marketing and advertising, as well as running and motivating teams.