TCCC Cluster Media Lead

Executive Leadership
Istanbul, Turkey


EssenceMediacom – Turkey Cluster Media Lead for The Coca-Cola Company  
Position Overview: 

We are looking for an experienced leader to steer a dynamic team of over 30 professionals towards industry-leading media planning and execution excellence. This role entails responsibility for orchestrating a comprehensive suite of media capabilities while ensuring a robust integration within the diverse ecosystem of WPP (StudioX) agencies. Reporting directly to the Eurasia Middle-East Media Lead, the successful candidate will be the principal architect in crafting and delivering high-impact media solutions that drive business growth within the Turkey Cluster.
Key Responsibilities  
  • Head the Turkey Cluster’s media strategy, driving business-building initiatives with innovative and breakthrough media planning, capturing the essence of The Coca-Cola Company’s brand narrative.
  • Manage end-to-end media strategy formulation inclusive of integrated media planning, investment, and influencer marketing strategies.
  • Foster a harmonious integration and collaboration between media capabilities, as well as StudioX functions, including creative, production, social media, and data analytics.
  • Develop media solutions that resonate with the business trajectory and audience needs, ensuring alignment with global and regional strategic imperatives, and enabling creatively viable solutions.
  • Deliver operational mastery across media campaigns, reinforcing the absolute achievement of key performance indicators and overall excellence in execution.
  • Engage collaboratively with fellow Cluster Leads within the Eurasia Middle-East region to harness a culture of shared insights, set regional benchmarks, and standardize media operational practices to drive business results.
  • Establish and maintain exceptional relationships with stakeholders at all levels, from local to global teams across The Coca-Cola Company, Eurasia Middle-East, and WPP, to facilitate the swapping and reapplication of best practices and innovative projects.
  • Lead and nurture your team, fostering a culture of continuous personal and professional development, ensuring talent growth, and maintaining a succession pipeline that underlines the team’s future success.
  • A minimum of 15 years of media industry experience with a marked track record of leading client and team satisfaction.
  • Demonstrated in-depth knowledge of the media landscape, particularly in Digital & Data analysis to develop insightful and actionable media strategies.
  • A nuanced understanding of broader brand and business performance metrics, translating them into impactful strategic decisions.
  • A definite media agency background is requisite, while advertiser-side experience will be viewed favorably.
  • Prior exposure to working with multinational corporations is essential, and experience overseeing multiple markets is highly desirable.
  • Uncompromising proficiency in English, both written and verbal, is critical for this role.
  • Exceptional coordination talents and the aptitude to collaborate effectively across diverse cultures.
We welcome seasoned professionals who possess a pioneering spirit and a relentless drive to propel the Turkey Media Cluster towards an era of media innovation and transformative growth for The Coca-Cola Company. If you are impassioned about leading a team to deliver breakthrough media strategies and forge lasting client relationships, we would like to invite you to apply.  

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