Essencemediacom- Senior Media Executive
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About EssenceMediacom
We are a global communications agency leading with breakthrough thinking, building explosive growth for brands, and helping our clients see the bigger picture. Our daring global network of 10,000 influencers help our clients breach traditional boundaries in media, uncover novel ideas, and unleash exponential growth. EssenceMediacom challenges conventional thinking to build, propel, and supercharge our clients’ businesses at scale and lead our industry in critical areas such as diversity, equity, inclusion, and sustainability.
EssenceMediacom understands that our people are tasked with big goals: building breakthrough growth for brands and leading with breakthrough thinking in our industry. Our people are at the heart of this work because their ideas will enable us to decode the intersections of people, content, and technology to bring our aspirations to life. Our success is down to our eclectic, diverse, and talented people. EssenceMediacom is a place for us to grow our careers and expand our horizons. EssenceMediacom is committed to building an agency culture that supports our people, puts diversity at the forefront of our operations, and creates opportunity for all. This collective culture will be our “new power” where ideas are freely exchanged, and collaboration is actively encouraged in a place where you can innovate in our hyperconnected world.
Overview of role
Essencemediacom helps brands unlock growth through media. By applying our Systems Thinking approach to data, technology, and creativity we design communication strategies that grow brands and generate sales.
As part of WPP and GroupM, we have access to the richest data sets and most robust benchmarks in the business.
3 best things about the job
- Working on one of the most prestigious accounts, you will have great exposure to integrated campaigns across all channels with a focus on digital
- You will also work alongside a diverse and talented team in a collaborative team environment
- Attain a strong understanding of cross channel media strategy by working on the fastest growing and diversified category
- Working on advanced Global & Local CPG accounts with a strong agenda for digital maturity
The Senior Media Executive will work with the manager and multiple internal/external partners to plan and execute holistic media plans to ultimately contribute to the business growth of the category in charge. This person would have to be comfortable working in a fast-paced team, but also act as a strong project manager that can manage multiple work streams and adapt to business change.
Responsibilities & Accountabilities:
- Supporting the manager for holistic agency briefing and full funnel media planning (across TV, search, social, partner, display, and other offline and digital channels) in collaboration with Brand and Direct E-commerce teams
- Working collaboratively with external agency partners to come up with the optimal media plans and making sure they get executed to plan.
- Project management and quality control of running media campaigns (new product launches, marketing promotions, brand campaigns)
- Media asset management from briefing into the creative team, to processing them to be run on media as planned
- Continuous analysis of performance vs. plan, whilst driving relentless data driven optimization across channel, audience, creative and conversion.
- Manage day to day category budgets across media activities
- Other associated duties as required.
What are the measures of success?
- You will have consistently delivered brilliant work to the client.
- You will have delivered improvements in performance by proactively identifying opportunities.
- You will have successfully helped to upskill the wider team, to ensure best in class planning, implementation, and performance.
About you:
- 2-3 years media / digital marketing experience in either agency or client-side within relevant industry.
- English - Arabic (Excellent verbal and written skills).
- Solid understanding of multiple media platforms and channels incl. Google Marketing Platform, Facebook Business Manager etc.
- Good analytical and interpretation skills to drive action from insight and tell simple stories using the numbers and analysis.
- Demonstrable project management and collaboration skills to obtain the best results and / or problem solve.
- Objective driven; understanding the objective of the project/task and focusing to take actions that would help reach that objective.
- Problem solving; be able to critically and actively analyze situations, spot issues, and present viable solutions.
- Team worker: should be able to build strong and cooperative relationships, work cross-functionally with a wide range of people, and managing all stakeholders.